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5 Questions with CMB's Anne Hooper

Posted by Anne Hooper on Sun, Nov 30, 2008

Anne is a RIVA-trained focus group moderator and seasoned in-depth interviewer and has experience with both consumers and business customers. She specializes in several areas, including studies involving kids and teens, research pertaining to the design and usability of Web sites, projects related to the development or enhancement of products and services, and in-depth interviews with business professionals, including C-level executives. Anne has been actively involved in all phases of projects, from study design and coordination, to moderating focus groups, to data analysis, report writing, and the presentation of findings. The following are 5 questions designed to introduce everyone to the newest addition to the CMB team.

Why did you decide to make the move from your own company to Chadwick Martin Bailey?

Over the course of four years I saw a huge shift in my business;from about 20% contract work with CMB in year one to nearly 90% in year four;so making the move just made sense to me. I have thoroughly enjoyed the people, the clients and the work I’ve done with CMB over the years, so I’m thrilled to be an official team member now.

What role do you play at CMB?

As Qualitative Research Director my responsibilities run the gamut-from actually conducting field work to acting as a qualitative advisor/educator in a company that has been primarily focused on quantitative research. I will be working closely with each of the practices to ensure that anyone who works with us (both now and in the future) understands that Chadwick is not only exceptionally strong in quantitative methodologies but in qualitative as well.

Who are some of the clients you’ve worked with in the past?

I’ve been really fortunate to have worked with some of the biggest names across a number of industries: eBay, DIRECTV, The Hartford,National Geographic, Time Inc., Dell Computer, Bayer, PBS, Capital One, Neiman Marcus, JPMorgan Chase-the list goes on and on.

What do you like best about qualitative research?

There are two things that stand out for me in particular:

I get to spend time with real people-exploring their attitudes and feelings about everything and anything.It’s so enriching in so many ways for me. I simply love it.

Quite honestly, I never get bored.My work is so varied I can be talking to teens about travel one week and physicians about venous access devices the next. The fact that my work allows me to learn something new each and every project is really cool as far as I’m concerned.

Outside of work, what kinds of activities do you enjoy?

I know it sounds cliche, but I really love traveling (especially when gorgeous beaches are involved) and enjoying the time I get to spend with my family. We love the mountains and the ocean and feel fortunate that we can enjoy both in just a short drive. In fact, I’m finally going to get my 6 year old on skis this winter-I just hope she loves it as much as I do!

Topics: Chadwick Martin Bailey, our people, qualitative research