Watch our recent a webinar presented by CMB Senior Consultant Jeff McKenna and Andrew Vranesic of GE Healthcare.
First presented at The Market Research Event, this session features a case study of recent Business to Business segmentation work at GE Healthcare. Jeff and Andy provide viewers with tips for segmenting businesses, choosing the right segmentation scheme, and driving the adoption of segmentation findings within your organization.
Please enter your information at the right to watch the webinar.