Bob Biancamano of Ameriprise and Jim Garrity of Chadwick Martin Bailey discuss how Ameriprise used customer segmentation to effectively and efficiently direct business and marketing activities.
They talk about the research design, the decisions they made around segmentation schemes, and the ways they’ve implemented a shift in focus toward those customers who represent the greatest growth opportunity. They will also talk candidly about some of the challenges they faced during the adoption phase.
- Why segment the consumer marketplace if you’re in an intermediated business?
- 5 steps to a successful outcome
Enter your information on the right to watch the webinar.