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Market Research Shows Video Games Are Good For Me

Posted by Josh Mendelsohn on Fri, Jan 01, 2010

describe the imageWhen I was younger I used to make the case to my mother that playing video games was good for me. Turns out people are starting to agree!

We recently conducted market research with 1500 consumers and found that 59% of Americans were contemplating making resolution to lose weight. The difference this year is their approach.

While the majority of consumers (41%) still plan to lace up their running shoes and pound the pavement, there is a growing trend of people turning to interactive fitness products to shed those extra pounds, all without leaving the comfort of their home. In fact, more Americans said they plan to use an interactive fitness solution like EA SPORTS ActiveTM or Wii FitTM (13%) than purchasing traditional fitness equipment (6%) or joining a traditional diet program like Weight Watchers, Jenny Craig or NutriSystem (5%). Read more here...

To me this isn't shocking at all. As time crunches increase and the complexity of the fitness games increases, this is becoming a ver viable option. Wii Fit was fun, but EA Sports Active is a workout I have to admit makes me sore. It may have taken years, but I can finally tell my mom that video games are good for me!

(originally posted on The Better Research Blog)

Posted by Josh Mendelsohn.  Josh is our VP of Marketing and loves live music, pugs, tv, great food, market research, New Orleans, marketing, Boston and sports.  You can follow him on twitter @mendelj2.

Topics: Consumer Pulse, digital media and entertainment research