I couldn't agree more with Tina Sharkey's article Mom's Want Tools Not Toys when she says that moms have become a powerful catalyst for technology innovation.
As a working mom, technology has helped me keep somewhat of a balance between my two worlds by keeping me connected. After all we are a new generation of "connected" moms and we are all about sharing the tools, tricks and apps we find to make our day a little smoother. We're blogging, tweeting and sharing our knowledge, and now more and more smart technology companies are tapping into this new generation of the connected mom.
For example, Intel has developed a very creative grassroots market research initiative called Intel Insiders. They are a group of social media networkers that help Intel gain a better understanding on how to connect with online audiences and drive innovation in their products. Intel recently sent Manic Mommy and Real Simple blogger Erin Kane to CES to uncover what new products moms will be interested in. And let me just say back in the day when I was walking the show floor at CES there were no ear buds adorned with Swarovski crystals!
Erin recently shared her experience, blogging about all her favorite high tech gadgets on Real Simple's technology blog and chatted with thousands of moms on her very popular Manic Mommies podcast for "Mom's trying to do it all!" What a great way for Intel to stay plugged in to what mom's want.
Another Intel Insider Monica Vila, Founder and Chief Technology Mom at http://theonlinemom.com, talked about her excitement around Intel's newly announced netbook app store. As mom's looking for solutions we now say "I bet there's an App for that!" and most of their time there is! I love that Netbooks have so much appeal, from netbooks in the enterprise to my kitchen counter. To all the moms out there I would love to hear about your favorite app that helps you simplify? For me it's Google Calendar that allows me to sync with my husband's calendar so we have everything in one place! What's your favorite app?
As much as I love technology and being plugged in, I also value unplugging and getting back to the basics, especially when it comes to family time. It's hard to resist not running to my Blackberry when it dings with new mail. One of the best family vacations we took was to Vermont to the connectionless Wildflower Inn. It forced our whole family to unplug and reconnect to each other!
Kristen Garvey is CMB's Director of Communications, a mother of two, and a Blackberry addict.