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P&G's Gold Medal Ad Campaign Celebrating & Supporting Their #1 Customers. . .Moms

Posted by Kristen Garvey on Thu, Feb 18, 2010

I'll admit it, every time I watch the Olympics I tear up at least once, sometimes tears of joy and sometimes tears of shared disappointment. I can't help admire the sheer dedication, determination and desire for success these athletes display, and I feel a renewed sense of pride and unity watching the Olympics.

For those same reasons, I love the ads during the Olympics, even more so than the Super Bowl. I watch the ads during the Super Bowl expecting to laugh or be shocked in some way, but when it comes to the Olympics I expect to be reaching for the Kleenex. The Olympic ads tug at my heart more and leave me with that "feel good" feeling.  My favorite series that tugs at my heart is the Proctor and Gamble Proud Sponsor of Mom's Winter Olympic campaign by Wieden & Kennedy

 

To Their Moms, They'll Always Be Kids (P&G Commercial)

P&G takes this campaign way beyond traditional advertising; they are subsidizing the cost of mom's travel and accommodations allowing more moms to see their kids realize their dreams of competing in the Winter Olympics. As a mom I think that's awesome, as a marketer it's brilliant. What a great way to reach out and support their target market.  

Read more from Jeff McKenna's post earlier this week where we looked at the impact of Olympic sponsorships. 

 

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Posted by Kristen Garvey.  Kristen is CMB's Director of Communications, a mother of two, and lover of the winter olympics.    


Topics: advertising, digital media and entertainment research