The Market Research Event 2012
November 12-14, Boca Raton, FL
We are looking forward to presenting with our clients SunTrust and Atlantic City Alliance at this year’s TMRE event. With SunTrust, we will be discussing how we went beyond traditional segmentation and took a needs-based approach to design product bundles and channel interactions targeted at specific segments.
With our client from the Atlantic City Alliance, we will be discussing how we helped the Alliance identify what Atlantic City needs to do to attract new tourists to boost future revenue, helping the city build a foundation for future growth. See more details below on our presentation times and if you are interested in attending, use our discount code CMB2012 and receive 25% off conference registration.
Chadwick Martin Bailey at TMRE
Title: Atlantic City:Building a Foundation for Future Growth
Track: Insight Driven Innovation Track
Time and Date: Tuesday November 13th @ 2:00
Title: Segmentation as a Change Agent: A Customer-Centric Approach
Track: Insights Leadership &Transformation Track
Time and Date: Wednesday November 14th @ 11:15