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Thursday, Jan 26, 2012
Originally published on ClickZ
Everywhere we look, our industry seems to be telling us that when it comes to mobile marketing, women are the consumers to reach. Mobile Marketer's Mobile Outlook 2012 study asserts that female consumers are... Read More
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Tuesday, Jan 17, 2012
Originally published on Research.
Researchers reveal how their out-of-hours pursuits influence the day job. This month we meet Jared Huizenga, a field services manager who also leads a competitive barbecue team.
Tell us about your day job... Read More
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Tuesday, Jan 17, 2012
Originally published in eMarketer
Top reason to scan was to find out what would happen
Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey , but findings suggest... Read More
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Friday, Jan 6, 2012
Originally Published on Mediapost
People are making use of QR codes, although they’re not really sure of the purpose those codes are supposed to serve.
According to a study of more than 1,200 people by research firm Chadwick... Read More
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Friday, Jan 6, 2012
Originally Published on Drug Store News
BOSTON — As many as 20% of smartphone users made a purchase after scanning a QR code, according to a Consumer Pulse study released Wednesday by Chadwick Martin Bailey and iModerate Research... Read More
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Thursday, Jan 5, 2012
Originally published on Marketing Pilgrim
QR codes are popping up everywhere. Not long ago, these mysterious patterned squares could be found in an occasional magazine or on a mailer. Now you can find them on grocery displays, packaging, even... Read More
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Thursday, Jan 5, 2012
Originally published in Digital Media Wire
New research from Chadwick Martin Bailey found that half of appropriately capable smartphone owners had scanned a QR code, and a fifth of those had gone on to make a purchase. Those are glass-half-full... Read More
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Thursday, Jan 5, 2012
Originally posted on Marketing Vox
Increasingly a conundrum has been observed and wondered about: with so few people familiar and comfortable with QR codes, why do marketers persist in using them?
One reason is undoubtedly their sex... Read More
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Tuesday, Dec 20, 2011
Originally posted on business2community.com
One of the biggest decisions that we often have to make when running a small business is determining what type of customers we want to focus on. Are we going to seek out new customers, or should we... Read More
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Friday, Dec 9, 2011
Originally posted on AllFacebook
Consumer brands have been very reliant on the like button as part of the sharing experience on Facebook, but soon they might become less so.
A whopping 51 percent of consumers said they are more likely... Read More
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Monday, Dec 5, 2011
Originally published on Sunday's Zaman
The share of digital marketing in the overall marketing mix in Turkey is expected to grow with the use of such new social media tools as Twitter, observers argue.
Studies show that digital marketing,... Read More
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Friday, Dec 2, 2011
Originally Published on MediaBistro.com
By Lauren Dugan on November 30, 2011 12:10 PM
Facebook might be the bigger network, but several industries are betting on Twitter. According to Outreachr , 35 percent more websites in the travel,... Read More
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Monday, Nov 28, 2011
Originally published on Marketing Charts
4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to ... Read More
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Tuesday, Nov 22, 2011
Originally published on MarketingProfs
Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan... Read More
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Friday, Nov 18, 2011
Originally published in Drug Store News
BOSTON — Almost 2-in-5 people plan to shop Cyber Monday — the Monday after Thanksgiving when online retailers historically offer steep discounts and special promotions — according to a... Read More
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Thursday, Nov 17, 2011
Originally published on brand.e-biz.com
There will be close to 21 million Twitter users in the US by the end of this year, and a sizeable minority of those will use the social networking service at least in part to follow brands, says... Read More
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Thursday, Nov 17, 2011
Originally published in Search Engine Journal
As a business in the latter stages of 2011, have you jumped on the social media train or have you been left behind at the station? For many businesses, the integration to using social media to... Read More
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Wednesday, Nov 9, 2011
Originally Published in Marketing Pilgrim
Twitter is slowly rising in the ranks as a means of communication between consumers and the brands they love. According to a study from Constant Contact and Chadwick Martin Bailey , one-third... Read More
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Wednesday, Nov 9, 2011
Followers are a loyal base of current customers
Originally Published on eMarketer
eMarketer estimates there will be nearly 21 million Twitter users in the US by the end of this year, and a sizeable minority... Read More
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Thursday, Oct 27, 2011
Put Your Marketing Where Your Customers Are
Originally Published on Heidi Cohen
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related... Read More
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Monday, Oct 24, 2011
Originally published on CorpComms
Customers who follow brands on Twitter are more engaged
Consumers who follow brands on Twitter are more likely to both buy from and recommend those brands, according to a new study of consumer... Read More
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Thursday, Oct 20, 2011
Originally published in Marketing Profs
People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by ... Read More
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Thursday, Oct 20, 2011
Originally published on The Drum
Research by Constant Contact and research firm Chadwick Martin Bailey has found that 79% of consumers on Twitter follow fewer than 10 brands, with a third of brand followers interacting with brands more this... Read More
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Wednesday, Oct 19, 2011
Originally published in The Jewish Chronicle
Alexandra’s 28-year-old daughter, Alina, did not have trouble meeting eligible men to date; she was just having trouble finding the right one, her beshert. ... Read More
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Tuesday, Oct 18, 2011
Originally Published on Brafton News
3 in Share
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New research from Chadwick Martin Bailey and Constant Contact reveals that consumers who follow a company on Twitter spend more... Read More
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