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Tuesday, Apr 17, 2012
Originally published in The Christian Science Monitor
Everybody likes a discount, especially Christine Pursley. "If they're offered, I want them," says the St. Augustine, Fla., retiree, who capitalizes on deals ranging from early-bird... Read More
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Wednesday, Apr 4, 2012
Originally published on eMarketer
Discounts and offers drive participation, but social media followers also want to show support
Consumers connect with brands both via email lists and by “liking” companies on... Read More
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Wednesday, Mar 28, 2012
Originally Posted on MarketingLand
Email and social media are pretty similar when it comes to what drives consumers to connect — or disconnect — with brands.
A new study from email provider Constant Contact and ... Read More
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Wednesday, Mar 28, 2012
Originally Published on BtoBOnline
Waltham, Mass.—People sign up for email lists and engage with social sites for many of the same reasons, according to a study conducted by email marketing company Constant Contact.
... Read More
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Wednesday, Mar 28, 2012
Originally Published on MarketingCharts
Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from... Read More
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Wednesday, Mar 28, 2012
Originally published on ZDNet
Summary : Marketers should remember this. Consumers subscribe to your e-mails lists to get discounts, promotions, and exclusive content. Facebook users Like your Pages to get discounts and promotions. The... Read More
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Tuesday, Mar 27, 2012
Originally published on MediaPost
The reasons a consumer might click on a Facebook "Like” button and subscribe to an email list are similar, according to a study released Tuesday.
The study, released Tuesday from Constant Contact... Read More
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Tuesday, Mar 27, 2012
Originally published on All Facebook
Consumers’ choices to interact with businesses and nonprofits are very similar on Facebook and via email, according to a new study from engagement marketing firm Constant Contact and market research... Read More
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Tuesday, Mar 13, 2012
Originally published in the Cleveland Plain Dealer
Manny Rai wants to be sure passersby know what's inside his North Coast Wine & Beer business in Lakewood.
So he had a 3-foot square QR code, short for Quick Response, plastered above... Read More
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Thursday, Mar 1, 2012
Originally published on AdAge
TV has tried to come to grips with the "second screen" for nearly 15 years. Once our computers started getting connected to the internet, networks have tried to harness that connectivity, and that screen, to add... Read More
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Wednesday, Feb 22, 2012
Originally Published on BroadcastEngineering.com
A new report from Chadwick Martin Bailey reveals that although cord-cutters — those who drop pay-TV subscriptions in favor of watching movies and TV delivered over-the-top... Read More
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Wednesday, Feb 22, 2012
Originially Published from HomeMediaMagazine.com
A new study from market research firm Chadwick Martin Bailey suggests major changes to TV-watching habits.
The study of more than 1,400 consumers showed more than half (54%) have tried... Read More
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Thursday, Feb 16, 2012
Originally published on RapidTVNews
The TV industry is about to embark upon a 'radical shift' in TV consumption habits a new study from Chadwick Martin Bailey has found.
In what may shatter some preconceptions about the multiplatform world,... Read More
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Thursday, Feb 16, 2012
Originally published on 1to1 Media
Customer satisfaction surveys are a two-way street: They help companies explore the inner workings of their customers' minds, while allowing consumers to suggest improvements that will improve their own... Read More
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Wednesday, Feb 15, 2012
Originally published on Forbes.com
Yesterday, Google announced that its next iteration of Google TV will land in the UK later this year. The search giant is getting ready for what could be an epic market-share battle with Apple, which again... Read More
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Wednesday, Feb 15, 2012
Originally Published in MediaPost's Marketing Daily
When it comes to watching entertainment programming, it turns out size doesn’t matter as much as people previously thought (or hoped).
According to a new study conducted by Chadwick... Read More
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Thursday, Feb 9, 2012
Originally published on Quirks Blog
A Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston researcher Chadwick Martin Bailey (CMB) and Denver-based iModerate Research Technologies looked at why customers complete customer... Read More
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Thursday, Feb 9, 2012
Originally Published on MSNBC.com
Two years ago, a Match.com/Chadwick Martin Bailey study found that one in five new relationships and one in six new marriages are between people who met through an online dating site. But while it may be a... Read More
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Thursday, Jan 26, 2012
Originally published on ClickZ
Everywhere we look, our industry seems to be telling us that when it comes to mobile marketing, women are the consumers to reach. Mobile Marketer's Mobile Outlook 2012 study asserts that female consumers are... Read More
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Tuesday, Jan 17, 2012
Originally published on Research.
Researchers reveal how their out-of-hours pursuits influence the day job. This month we meet Jared Huizenga, a field services manager who also leads a competitive barbecue team.
Tell us about your day job... Read More
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Tuesday, Jan 17, 2012
Originally published in eMarketer
Top reason to scan was to find out what would happen
Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey , but findings suggest... Read More
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Friday, Jan 6, 2012
Originally Published on Mediapost
People are making use of QR codes, although they’re not really sure of the purpose those codes are supposed to serve.
According to a study of more than 1,200 people by research firm Chadwick... Read More
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Friday, Jan 6, 2012
Originally Published on Drug Store News
BOSTON — As many as 20% of smartphone users made a purchase after scanning a QR code, according to a Consumer Pulse study released Wednesday by Chadwick Martin Bailey and iModerate Research... Read More
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Thursday, Jan 5, 2012
Originally published on Marketing Pilgrim
QR codes are popping up everywhere. Not long ago, these mysterious patterned squares could be found in an occasional magazine or on a mailer. Now you can find them on grocery displays, packaging, even... Read More
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Thursday, Jan 5, 2012
Originally published in Digital Media Wire
New research from Chadwick Martin Bailey found that half of appropriately capable smartphone owners had scanned a QR code, and a fifth of those had gone on to make a purchase. Those are glass-half-full... Read More
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