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Originally published on ZDNet
Summary: Marketers should remember this. Consumers subscribe to your e-mails lists to get discounts, promotions, and exclusive content. Facebook users Like your Pages to get discounts and promotions.The reasons consumers Like your Facebook Page and the reasons they subscribe to your e-mail list are pretty similar. While you definitely can’t apply everything you know about e-mailing your customers, there is some overlap, especially when it comes to things you shouldn’t do.The findings come from a new study conducted by market research firm Chadwick Martin Bailey and engagement marketing firm Constant Contact. They surveyed 1,481 U.S. consumers 18 and older in Q4 2011 using a 15-minute online questionnaire.Here are the top 10 findings (from the PowerPoint presentation embedded above):
© 2013 Chadwick Martin Bailey