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Marketing Charts: Cyber Monday Deals | Mobile Shoppers | Buyer Traits | Buzz


Originally published on Marketing Charts

marketing Charts Chadwick Martin Bailey4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to [download page] a November 2011 survey from Chadwick Martin Bailey and iModerate Research Technologies. Data from the study indicates that shopping without crowds (39%) and buying products while they are still in stock (19%) are less likely to be motivating factors for these shoppers, while just 2% look forward to the competition.

Overall, 38% of US consumers plan to shop on Cyber Monday, led by a younger crowd: 49% of consumers under 30 plan to shop then, compared to 35% of those over 30.

  • According to InMobi, 42% of mobile shoppers plan to use mobile devices to shop or research sales while on the move on Cyber Monday. Results from the survey show that price comparison shopping on mobile devices will more than double to 45% this holiday weekend, up from 22% in 2010. 15% of shoppers will use their mobile device to make a purchase on their device while in a store.

  • Data from Meebo, indicates, meanwhile, that Cyber Monday shoppers tend to be open and introverted and are 28% more likely to buy an e-reader as a gift.

  • In 2010, when measuring Black Friday and Cyber Monday online buzz posted on blogs, message boards/groups, news sites, Twitter, and Facebook, an overwhelming majority of buzz was about Black Friday (79%), while Cyber Monday represented only 21% of discussion, according to Nielsen. However, in 2010, the share of buzz about Cyber Monday more than doubled compared to 2009.

About the Data: The CMB data was collected in October 2011 from 1,481 consumers aged 18+ in the United States.

Marketing Profs: Shoppers Gearing Up for Cyber-Monday Deals


Originally published on MarketingProfs

Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

Bargain hunters will be out droves. Among those planning to shop on Cyber Monday (the Monday after Thanksgiving when many online retailers offer deep discounts and special promotions), 80% cite discounts as a top reason for doing so, while 59% cite free shipping. Nearly four in ten (39%) say they'll shop online to avoid the holiday shopping crowds. 

Among that 39% of consumers who plan to brave Black Friday in-store crowds, 89% cite special sales as the top reason, while 29% want to shop for products while they are still in stock. Interestingly, 61% of those who plan to shop on Cyber Monday also plan to shop on Black Friday, according to the study.Below, additional findings from CMB's Holiday Shopper Survey, conducted in October 2011 by iModerate Research Technologies. Holiday BudgetsMost (60%) consumers plan to spend the same online as they did last year, whereas one-quarter (26%) plan to spend more; only 14% plan to spend less.

In terms of holiday shopping overall (online and offline), most (54%) shoppers plan to spend the same as last year, 15% plan to spend more, and 30% plan to spend less.

Asked which areas of spending they plan to cut, shoppers cite holiday decorations (41%), travel (40%), and gifts for friends and coworkers (37%).

Deal-Seeking Destinations

Consumers continue to look in the traditional places when hunting for holiday deals and discounts: 69% find deals while shopping in stores, 66% browse Sunday news circulars and 52% read flyers they receive in the mail.

One-third of shoppers (33%) look for group-buying or daily deals online, while 12% use Facebook.

Motivations for Shopping Online

Overall, 52% of online shoppers say free shipping is their number one reason to shop online, whereas 30% cite online-only prices and 7% cite items that are available online only.

About the data: Findings are from a Consumer Pulse study of 1,481 US adults conducted by Chadwick Martin Bailey (CMB) and iModerate Research Technologies in October 2011.

Drug Store News: Survey: Cyber Monday gaining traction as post-Thanksgiving retailing eve


Originally published in Drug Store News

BOSTON — Almost 2-in-5 people plan to shop Cyber Monday — the Monday after Thanksgiving when online retailers historically offer steep discounts and special promotions — according to a Consumer Pulse study of more than 1,400 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey and iModerate Research Technologies that was released Friday.

While it still lags behind Black Friday in volume of sales, according to ComScore, Cyber Monday is the heaviest online shopping day of the year with sales topping $1 billion in 2010, compared with the same year’s Black Friday sales of $10.6 billion, 38% of people plan to shop on Cyber Monday, while a nearly identical percentage (39%) plans to shop Black Friday. And as many as 61% of Cyber Monday shoppers will also be searching stores for deals the day after Thanksgiving.

“Online retailers have clearly taken notice and are making strong preparation,” stated Jeff McKenna, senior consultant at Chadwick Martin Bailey. “You will be seeing a big push by online retailers concurrent with Black Friday events as they seek to attract online shoppers. Knowing that many Black Friday shoppers also intend to shop online, they are a prime target for online offers.”

The study also looks at promotions motivating holiday shoppers — 52% of online shoppers list free shipping as the number one motivation to purchase. In-store or online, consumers are on the hunt for deals, only 15% plan to spend more, half plan to spend the same as last year, and nearly a third intend to spend less.

brand-e.biz: Consumers stay brand loyal on Twitter


Originally published on brand.e-biz.com

There will be close to 21 million Twitter users in the US by the end of this year, and a sizeable minority of those will use the social networking service at least in part to follow brands, says eMarketer. eMarketer also cites research on Twitter users from Constant Contact and Chadwick Martin Bailey which puts the share following brands at 21% of the total. Most brand followers keep up with just a few favoured companies on the platform. Their top reason for becoming a follower, cited by 64% who do so, is that they are already a customer of the company- far ahead of the 48% who do so just to get discounts and deals.


Search Engine Journal: Use Social Media and Lead the Way to More Customers


Originally published in Search Engine Journal

As a business in the latter stages of 2011, have you jumped on the social media train or have you been left behind at the station?describe the imageFor many businesses, the integration to using social media to help generate leads has been slow and futile at best, leaving their return on investment (ROI) less than what it should be. That, however, doesn’t have to be the story.For those companies who have implemented social media in their marketing efforts to assist in generating leads, they stand a step ahead of the competition that does not, simply given the fact that they can use social media to interact in real-time with potential customers.According to a recent report from MarketingSherpa, 25 percent of chief marketing officers that find themselves at the strategic point of their social media implementation noted obtaining a ROI of 100 percent or better through their programs.

Social Media Opens Up Instant Communication

If you are a marketing or sales head for a business, recognize that a consumer or other business may be a potential lead; using social media allows you to instantly begin communicating with them. Not only that, you can guide them around the Internet to pertinent information and/or sites that could eventually land them as a business client.Unlike the brick and mortar days where trying to close a lead could take hours, days or even weeks, social media puts you in position to open and close a lead in a very short amount of time. Better yet, all the metrics can be tabulated online such as how many visitors come to the site, who is clicking on the links, which individuals are referring them to your site and much more.Using social media to help generate leads is also good in that your business is not spending an arm and a leg for such efforts.Most social media campaigns involve more time than money, so this can be especially attractive for those businesses working on a tighter budget, yet still need to spread their message and attain more leads.

Where Can I Turn for Social Media Opportunities?

So what are some of the better social media outlets to assist your business in generating leads?Among the options to turn to are:

  • Facebook – As the king of social media, Facebook and its some 750 million users offers a great outlet for businesses looking to generate leads. Start with creating a fan page for your business. Make sure the page provides valuable information regarding your company, is set up for back-and-forth conversations with other businesses/consumers that follow it, provides linking/subscription information to a company newsletter, and is monitored on a regular basis. One area where some businesses fail when setting up such a page is that they forget about it and only update it periodically. Doing such will turn off consumers and businesses coming to you for interaction;
  • Twitter – Different from Facebook in the sense that you can use this social media tool to provide both businesses and consumers interested in your product and/or services with valuable links to industry information. As an example, if your business falls in the restaurant arena, use a company-based Twitter page to share food-related information with interested parties. By utilizing Twitter hashtags, you can use keywords like eatery, restaurant, food, dining etc. to link up with others who would find your business useful, therefore increasing your opportunity to generate leads;
  • LinkedIn – By interlinking both your professional and company profile, you provide someone who locates your profile information about both you and your business. In generating leads through this social media tool, make sure you efficiently optimize your profile, become linked up with groups that are interested in your audience so that you can partake in discussions, and lastly search for individuals at businesses you seek as potential clients.

If you are still wavering on the importance of social media and its ability to assist in generating leads, consider the numbers from a study through Constant Contact and Chadwick Martin Bailey.According to the report, 51 percent of Facebook fans and 67 percent of Twitter followers stated they were more apt to purchase from the companies they “liked” on Facebook or “followed” on Twitter.The bottom line is that social media serves as a fantastic medium to produce lead generation, giving you great opportunities to find new faces each and every day to do business with.And at the end of the day, it all comes down to being social.

Marketing Pilgrim: Brand Interaction on Twitter is Up By One Third


Originally Published in Marketing Pilgrim 

Twitter is slowly rising in the ranks as a means of communication between consumers and the brands they love. According to a study from Constant Contact and Chadwick Martin Bailey, one-third of brand followers said they were interacting more with brands than ever before.

constant twitter resized 600

The most surprising fact to come out of this study is that 75% of consumers have never “un-followed” a brand on Twitter. That’s either a testament to relevancy of the brands that use the social service or a side effect of the quick post turnover. I’m going with the second option.

Various studies have put the lifespan of a Tweet at under an hour. Klout recently ran up some numbers that showed a longer life for those with more Klout. Of course, all of this is dependent on retweets. If you don’t have them, your message will fall off the grid within minutes.

The good news is that brand followers are a loyal bunch. 60% said they would recommend a followed brand to a friend and 50% said they were more likely to buy from a brand they follow.

The study also found that folks under 35 are more likely to follow brands, more than half of those surveyed follow less than 4 brands and 79% follow less than 10 brands.

One interesting side note: 50% of consumers on Twitter go online more than once an hour, so you have even better chance of your message being seen before it slides away into the great social media pit.

How’s Twitter working out for your business? A bust? A boon? Or something in between?

eMarketer: What Twitter Users Think About the Brands They Follow


Followers are a loyal base of current customers

Originally Published on eMarketer

eMarketer estimates there will be nearly 21 million Twitter users in the US by the end of this year, and a sizeable minority of those will use the service at least in part to follow brands.

Research on Twitter users from Constant Contact and Chadwick Martin Bailey put the share following brands at 21% of the total. That falls closely in line with April 2011 research from Compete, which found 19% of Twitter users found brands to follow on the service.

In the Constant Contact/CMB study, most brand followers kept up with just a few favored companies on Twitter. Their top reason for becoming a brand follower, cited by 64% who did so, was that they were already a customer of the company—far ahead of the 48% who did so just to get discounts and deals.

Brand Following Habits of US Twitter Users, Jan 2011 (% of respondents)

While Twitter followers may already be loyal customers, that doesn’t mean following has no effect on them. Overall, 50% said that after following a company’s tweets they were more likely to purchase from the firm, and among men the share was 55%. An even stronger majority said they would be more likely to recommend the brand to others, at least in the case of a few companies they followed.

US Twitter Users Who Are More Likely to Recommend a Brand After Becoming a Follower, by Age, Jan 2011 (% of respondents)

If brands what them to do so, they will have to give their followers what they want. Aside from promotions and discounts, that means information—61% follow brands so they can be the “first to know” what’s hot—and exclusive content (36%), along with content they can share with others and pass along via retweets (28%).

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Check out today’s other article, “Older Online Video Viewers More Responsive to Ads.”

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