Who says grandparents don't know their way around the internet? Not CTAM
- and research firm Chadwick Martin Bailey
(CMB) - who released a new study this week that shows about 40% of video viewers aged 50 or older have watched a TV show or movie online during the past 7 days. The group says the results point to a significant shift in online behavior as older Americans are embracing the internet for video.
According to the cable group, the largest barrier to increased usage of online viewing is a lack of understanding on the part of consumers. The study says confusion over which program is available on which online platform is "holding back" increased adoption of web viewing, while "licensing intricacies" contribute to an overall uncertain pay-TV subscriber.
Forget 'early adopters' -- "baby boomers are fast followers," says CTAM President Char Beales
. Maybe they need to be convinced to use new technology, but once they get on board... "they embrace it in a big way."
Further, CTAM says, online viewing habits vary from device to device for boomers as well. The study says while smartphones aren't the first device of choice to watch TV shows or movies online, sometimes its the best device available. And despite the growing use of tablets and computers for online viewing, "people still prefer a larger screen experience."
Originally published on Digital Music News
D-I-Why: Amanda Palmer has just inked with Cooking Vinyl for various European services. "The services deal will see the label handling the distribution, project management, marketing and promotional services for her forthcoming album across the UK and Europe," a Palmer teammate told Digital Music News this morning.
Coachella is now a recurring avalanche of cash, but is sleepy Indio milking it too hard? Owner Goldenvoice had been considering a massive, 280-acre purchase of the Coachella grounds - including the Eldorado Polo Club - but that deal is apparently cooling amidst a proposed, 6 percent city tax on tickets.
Down in the desert, there's disagreement. "Once they purchase property, they're here to stay," Indio mayor Glenn Miller told mydesert.com. "Their business isn't polo. Their business is entertainment. I'm sure (the tax proposal) is weighing very heavily on them."
The potential standoff come alongside ultra-impressive concert receipts. Billboard Boxscore counted double-weekend receipts of $47 million, with record attendance pushing past 158,000 across the twin April weekends.
Denmark is apparently ditching three-strikes letter campaigns, part of a broader shift from warnings and punishments entirely. Torrentfreak notes that lawmakers are priming a 'Pirate Package' that focuses heavily on education, ISP-level site blocking, and a focus on improving legitimate (and paid) options.
Which brings us to Alpha Lorenzo Walker, who now faces felony extortion charges related to a shake-down scam against his uncle, Stevie Wonder. Walker presented a multi-million-dollar squeeze-play to undercover cops posing as Wonder associates. Nice guy!
Not your father's touchscreen handheld tablet. Senseg keeps getting attention for its patented 'feelscreen' haptec technology, which simulates tactile sensations through the use of electrostatic fields. So, sandpaper feels rough, marble feels smooth, and bumps feel bumpy on this glass. Apparently this is production-ready, with all sorts of app possibilities and CE partnerships ahead.
Let's call it 'parallel disruption'. According to an 'a-ha' moment from researchers Chadwick Martin Bailey (CMB), the biggest hurdle for digital TV and movie users are coming from business complexities, not the technology itself. In other words, Netflix itself is easy to use, but why are so many movies missing? "The content licensing intricacies that shape the competitive landscape are ill-understood by the typical consumer, particularly mainstream pay tv subscribers," described Chris Neal, vice president of the Tech & Telecom Practice at CMB.
We've had a rough experience testing Cricket's Muve Music service, largely because of non-music problems. That includes endless problems with signal connectivity - in Santa Monica - though a representative indicated that target consumers are elsewhere. And, they're increasing: according to the company, Muve now counts 600,000 takers, all of whom have music access as part of a broader mobile offering.
Elsewhere, 7digital will soon power the music service for the kid-focused nabi 2 Android 4.0 tablet. The device, manufactured by Fuhu, hits retailers in July.
Originally published on Digital Media Wire
A new study found that a lot of the confusion regarding online movies and TV shows is caused by the business side of the entertainment industry, not the technology.
As shown in the chart below, 39 percent of respondents in the research by Chadwick Martin Bailey (CMB) didn’t understand why the selection of things to watch was so limited. Nearly as many (34 percent) didn’t know why some programs or movies were free while others weren’t. And 43 percent had no clue why some Hollywood content was available online before others.
“Confusion and uncertainty over which TV shows are available through which online platforms and which aren’t is certainly holding back increased adoption of online TV viewing,” said Chris Neal, vice president, Tech & Telecom Practice, CMB. “The content licensing intricacies that shape the competitive landscape are ill understood by the typical consumer, particularly mainstream Pay TV subscribers.”
That doesn’t mean that consumers totally get the technology, however. About a fifth of them weren’t clear on the difference between streaming and downloading, and half didn’t understand what “the cloud” is.
Another interesting fact that emerged from the research is that 40 percent of Americans aged 50 or older have viewed a TV show or movie in the past week, a dramatic change in baby boomers’ online viewing behaviors.
CMB did not include user-generated content in the research they conducted for the Cable & Telecommunications Association for Marketing (CTAM), which was reported in a study entitled “The New Age of Television: Who is Viewing What, How and on Which Type of Devices.”
Today the Cable & Telecommunications Association for Marketing (CTAM) and research partner Chadwick Martin Bailey (CMB) revealed within their latest study*, entitled "The New Age of Television: Who is Viewing What, How and on Which Type of Devices," that nearly 40 percent of the 50+ crowd have viewed a TV show or movie (not user-generated) in the past week representing a significant demographic shift as older Americans are changing online viewing behaviors dramatically, while younger viewers have hit a plateau.
“CTAM has observed that baby boomers are fast followers of technology,” said CTAM President and CEO Char Beales. “They have to be convinced the tool has staying power and then they embrace it in a big way.”
In fact, the study found that a barrier to greater usage of online viewing of TV shows and movies is simply a lack of understanding on the part of consumers.
“Confusion and uncertainty over which TV shows are available through which online platforms and which aren’t is certainly holding back increased adoption of online TV viewing. The content licensing intricacies that shape the competitive landscape are ill understood by the typical consumer, particularly mainstream Pay TV subscribers,” said Chris Neal, vice president, Tech & Telecom Practice, Chadwick Martin Bailey (CMB).
Depending on the scenario, online viewing habits vary from device to device. The study found smartphones aren’t the first device of choice on which to watch TV shows or movies online, but in certain situations, it is the best device available.
Despite the growing use of tablets, computers and smartphones for viewing, including at home, in general, people still prefer a larger screen experience, turning to the TV set for most viewing occasions. This includes major televised events, like the Super Bowl (99%). It’s also the preferred viewing device while chatting online or using Facebook (61%).
*The CTAM May/June 2012 Pulse research was conducted by Chadwick Martin Bailey among nearly 1,500 U.S. broadband consumers, ages 16‐75 who watch at least two hours per week of TV shows or movies. This Pulse, which will be released to CTAM members in June, highlights the shift in media consumption needs and priorities among different types of consumers resulting from various technologies, platforms and service bundles. The margin of error is +/- 2.54%.
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the "CTAM SmartBrief" to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is http://www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.
Originally published on MediaPost
A new wave of digital TV users has arrived: video consumers 50+.
A study from the Cable & Telecommunications Association for Marketing (CTAM) and research concern Chadwick Martin Bailey found that nearly 40% of the 50+ crowd have viewed a premium TV show or movie in the past week.
This represents a significant demographic shift, while younger viewers have hit a plateau, according to the study. Research comes from 1,500 U.S. broadband consumers ages 16-75, who watched at least two hours per week of TV shows or movies.
Even with the growth of digital video, there is plenty of confusion -- especially when it comes to what TV shows and movies are available.
“The content licensing intricacies that shape the competitive landscape are ill understood by the typical consumer, particularly mainstream pay TV subscribers,” stated Chris Neal, vice president of tech and telecom practice for Chadwick Martin Bailey.
It's not just availability, it's also understanding of different aspects of the Internet.
For example, 53% of those surveyed said they were unfamiliar with the cloud; 43% didn't know why some movies are available online before others; 42% were not familiar with the reasons that apps are used for TV viewing; 39% didn't know why there was limited availability of movies online; and 21% didn't know the difference between streaming and downloading.
“CTAM has observed that baby boomers are fast followers of technology,” noted CTAM President and CEO Char Beales. “They have to be convinced the tool has staying power, and then they embrace it in a big way.”