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Toy Book: Smartphones, Parents, and The Impulse to Buy

 

In March, as part of Chadwick Martin Bailey’s ongoing Consumer Pulse research program, we asked approximately1,400 consumers to tell us how they use their smartphones in stores. CMB's senior consultant Jeff McKenna discusses how parents are relying on smartphones to simplify the shopping experience, and what retailers can do to take advantage. Read the full article published in Toy Book here.

 Toy Book Visual