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Originally published on Marketing Charts
4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to [download page] a November 2011 survey from Chadwick Martin Bailey and iModerate Research Technologies. Data from the study indicates that shopping without crowds (39%) and buying products while they are still in stock (19%) are less likely to be motivating factors for these shoppers, while just 2% look forward to the competition.
Overall, 38% of US consumers plan to shop on Cyber Monday, led by a younger crowd: 49% of consumers under 30 plan to shop then, compared to 35% of those over 30.
According to InMobi, 42% of mobile shoppers plan to use mobile devices to shop or research sales while on the move on Cyber Monday. Results from the survey show that price comparison shopping on mobile devices will more than double to 45% this holiday weekend, up from 22% in 2010. 15% of shoppers will use their mobile device to make a purchase on their device while in a store.
Data from Meebo, indicates, meanwhile, that Cyber Monday shoppers tend to be open and introverted and are 28% more likely to buy an e-reader as a gift.
In 2010, when measuring Black Friday and Cyber Monday online buzz posted on blogs, message boards/groups, news sites, Twitter, and Facebook, an overwhelming majority of buzz was about Black Friday (79%), while Cyber Monday represented only 21% of discussion, according to Nielsen. However, in 2010, the share of buzz about Cyber Monday more than doubled compared to 2009.
About the Data: The CMB data was collected in October 2011 from 1,481 consumers aged 18+ in the United States.
© 2014 Chadwick Martin Bailey