Welcome to our client feature page! CMB staff are frequent speakers at industry conferences, as well as appearing in many publications such as, USA Today, Brandweek, NY Times, Computerworld, CRM Magazine, 1to1 Marketing, Nation’s Restaurant News, Boston Business Journal, Travel Weekly, Information World, American Banking Association, and on XM Radio and local ABC and CBS News programs.
Below are some examples of our work, webinars, reports, and articles featuring some of our clients we have worked with over the years.
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Georgeanna Liu and Chris James from AMD and Chris Neal from Chadwick Martin Bailey discuss how to use market research to better understand B2B Social Media (webinar)
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CRM Magazine interviews ABG's Scott Deaver about why he chose CMB (article)
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Dell's Howard Chen and CMB's Chris Neal share a case study on research to optimize a product portfolio (webinar)
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Dell's Barry Jennings talks about keys to successful B2B Segmentation (article)
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Electronic Arts’ Stephen Day talks about how CMB helped EA adapt their strategy to the changing “gamer” marketplace (article)
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Meg Sloan from Facebook and Brant Cruz from CMB presented on building a research strategy (presentation)
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CMB Senior Consultant Jeff McKenna and Andrew Vranesic of GE Healthcare share a case study of recent B2B segmentation work. (article)
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Hilton Creates New Brand Logo and Name for DoubleTree by Hilton based on CMB Research (article)
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Holiday Inn Select is Targeting Gen-Xers with Chadwick Martin Bailey’s Help (article)
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The Washington Post writes about work conducted for Match.com and how quickly online dating is evolving (article)
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MetLife’s Mature Market Institute in the Wall Street Journal: Meaning Trumps Money for Those Seeking the “Good Life” (article)
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The Wall Street Journal covers changes to the Nordstrom loyalty program based on CMB research. (article)
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CMB research shows that hospital and insurance executives see significant opportunity to reduce health care costs through more efficient payment process (article)
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CMB’s Rich Schreuer presented a case study from Toyota Financial about making the brand “concrete” (presentation) |
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Brandweek explores how the US Army is using research from CMB to develop more attractive recruiting packages (article)
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