Details from a Successful B2B Segmentation
Four great learnings generated from B2B segmentation projects in a CMB/GE Healthcare study, according to Chadwick Martin Bailey Senior Consultant Jeff McKenna and GE Healthcare IT Global Product Marketing Manager Andy Vranesic.
This case study dispensed valuable detail into how these MR partners' segmentation informed and aided business decision making and targeting by GE Healthcare's Picture Archiving & Communication Systems (PACS), which digitally display CT, X-Ray, Ultrasound and Fluoroscopy images.
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