Putting the “Science” Back into Strategy Consulting
Leading U.S. research firm Chadwick Martin Bailey launches independent strategy consulting arm
Boston, MA November 4, 2010- Chadwick Martin Bailey, one of the nation’s leading custom market research firms, announced the launch of a new sister company, South Street Strategy Group to offer a better breed of strategy consulting services. The new firm has a unique approach that combines state-of-the-art marketing science with the additional depth and strategic persp
ective of veteran consultants and executives to create a rare and powerful combination of skill sets.
“South Street Strategy Group was founded with the belief that combining the best of strategy consulting with the best in marketing science produces better, more practical and more differentiated strategies,” explained J. Mark Carr, co-founder and managing partner of the new firm. “We believe our process for developing and implementing these strategies – and more importantly, our results – compare very favorably to the best strategy firms.”
South Street focuses in two distinct areas that particularly benefit from this approach: 1) Growth Strategies that help clients capture new opportunities, such as launching new products and entering new markets; and 2) Value Delivery Strategies to improve clients’ existing businesses by improving brand positioning, building loyalty, and creating better alignment between the brand promises and customer experiences.
“South Street grew naturally out of our 26 years of providing a highly consultative approach to custom market research,” said John Martin, chairman of Chadwick Martin Bailey and a co-founder of the new firm. “Our combination of state-of-the-art marketing science and strategy consulting helps our clients capture new growth opportunities as well as to improve their existing business.”
The firm’s principals bring over 60 years of expertise in brand development, growth strategy and product innovation and have worked with well known brands in a variety of industries including technology, travel and hospitality, consumer packaged goods, financial services and healthcare. South Street is based in Boston Massachusetts. For more information about the company and its leaders visit southstreetstrategy.com.
About Chadwick Martin Bailey
Chadwick Martin Bailey is a custom market research and consulting firm who works with many of the most successful companies and best known brands in the world to help them acquire, maintain and grow their customer base. In 2009 the firm was listed on the Honomichl Top 50 and continue to demonstrate their thought leadership at numerous conferences worldwide.
Founded in 1984 by John Martin and Anne Bailey Berman, the company has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate the data into simple, business decision-focused deliverables. www.cmbinfo.com