Chadwick Martin Bailey Names Kathy Ofsthun Account Director for Retail Practice
Kathy Ofsthun was recently named Account Director for Chadwick Martin Bailey’s Retail research practice. Kathy has 18 years of research experience with multinational companies in CPG, Retail, and other industries. Kathy has strong experience in both qualitative and quantitative research on topics as varied as New Product Development, Retail Store Formats, Packaging, Private Label, Brand, and Segmentation. At CMB, Kathy leverages her expertise for high profile brands, including Converse, Freixenet USA, Staples, Zynga, Disney, eBay, NBC Universal, the NFL, and more.
In her new role, Kathy is responsible for managing key account relationships and directing strategic research for CPG and Retail clients. Follow Kathy on Twitter @ShopperMRX.
“Kathy has that rare combination of a really sharp mind, deep industry experience, and a truly great working style that makes her a pleasure to work with for clients, and in the office," says Mark Doherty, managing director at Chadwick Martin Bailey.
About CMB’s Retail, Consumer Goods and eCommerce Research Practice
CMB’s Retail, Consumer Goods, and eCommerce practice, led by Mark Doherty and Brant Cruz, is a strategic partner for leading companies including eBay, The Gap, Facebook, Jack Daniel’s, Neiman Marcus, Electronic Arts, and Nordstrom. From conducting the world’s second largest NPS-style program to optimizing loyalty programs and developing strategies for evolving marketplaces, the entire team is focused on both delivering extremely useful findings and driving use of the information within their clients.
About Chadwick Martin Bailey
Chadwick Martin Bailey is a Boston-based custom market research firm who works with many of the most successful companies and best known brands in the world to help them acquire, maintain, and grow their customer base. Founded in 1984 by John Martin and Anne Bailey Berman, the company has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate the data into simple, business decision-focused deliverables. www.cmbinfo.com
Media Contact: Megan McManaman
mmcmanaman@cmbinfo.com
Phone: 617.986.7424