Chadwick Martin Bailey's Brant Cruz and Jeff McKenna presented the best practices of market segmentation based on their years of experience working closely with clients like eBay, GE Healthcare, Electronic Arts, Plantronics, and Microsoft.
Drawing from real life case studies, you will learn:
- Keys to linking segmentation to business decisions
- Tips to getting internal buy-in
- How to choose the best segmentation solution
- Steps to driving adoption once the research is completed
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