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CMB's Advanced Analytics Team Receives Children's Trust Partnership Award

Posted by Megan McManaman

Wed, Nov 01, 2017

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We're proud to announce that CMB’s VP of Advanced Analytics, Dr. Jay Weiner and Senior Analyst, Liz White, were honored with the Children’s Trust’s Partnership Award. Presented annually, the award recognizes the organizations and people whose work directly impact the organization's mission–stopping child abuse.

Jay and Liz were recognized for their work helping the Children’s Trust identify the messaging that resonated with potential donors and program users. Through two studies leveraging CMB’s emotional impact analysis—EMPACT, Max Diff Scaling, concept testing, self-explicated conjoint, and a highlighter exercise, the CMB team the Children's Trust identify the most appealing and compelling messaging.

“There is no one more deserving of this award than the team at CMB,” said Children’s Trust’s Executive Director, Suzin Bartley. “The messaging guidance CMB provided has been invaluable in helping us realize our mission to prevent child abuse in Massachusetts.”

Giving back to our community is part of our DNA of CMB and we’re honored to support the Children’s Trust’s mission to stop child abuse in Massachusetts. Click here to learn more about how the Children’s Trust provides families with programs and services to help them build the skills and confidence they need to make sure kids have safe and healthy childhoods.

From partnering with the Children’s Trust and volunteering at Boston’s St. Francis House to participating in the Leukemia & Lymphoma Society’s annual Light the Night walk, we have a longstanding commitment to serving our community. Learn more about CMB in the community here.

 

 

Topics: advanced analytics, predictive analytics, Community Involvement