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New Study: Busting Millennial Banking Myths

Posted by Megan McManaman

Thu, Mar 03, 2016

Why does MasterCard want to replace your password with a selfie? How did Venmo become a verb? Why did JPMorgan Chase's CEO fret about Silicon Valley's start-ups to investors last year? Part of the answer lies within the attitudes and needs of that much talked about generation. . .Millennials. As part of our self-funded Consumer Pulse research, CMB partnered with leading venture capital firm Foundation Capital to explore how and why Millennials are helping redefine the banking industry

In this new report, insights include:

  • Millennials are not a homogenous group. We conducted a segmentation of Millennials, revealing five distinct personas with varied brand preferences, attitudes, and behaviors 
  • Most Millennials still use traditional financial products and services. Just over a third of Ambitious Adopters and Financial Futurists—the most forward-looking of the segments—say they’re most open to non-traditional financial services. 
  • Millennials place considerable importance on finance apps and tools. Asked which apps and tools they could not live without, Millennials mention financial tools and apps at the same rate as apps used for texting and messaging.

image-068859-edited

 Download the full report here!

Topics: infographic, financial services research, millennials, Consumer Pulse, market strategy and segmentation

New Consumer Pulse: Mobile Users Upending Hotel Path to Purchase

Posted by Judy Melanson

Tue, Aug 26, 2014

Our latest Consumer Pulse report—a study of 2,000 leisure travelers—found that mobile, social, and online factors influence travelers very differently at separate stages of the hotel booking purchase journey.

We know travelers have a ton of information at their fingertips as they plan and book hotels for their vacations. The challenge for hotels is to decide how to align marketing budgets to best intercept potential travelers—delivering desired content on the appropriate device and through the right channels and partners.

For more information on how technology is changing the path to purchase download the full report here and see an infographic with a few of the findings below:

The New Hotel Booking Path to Purchase

Download the full report.

For more on our mobile stitching methodology, please see CMB's Chris Neal's webinar with Research Now: Watch the Webinar

Judy Melanson is the head of CMB's Travel and Hospitality Practice. She just returned from a very leisurely trip to South Africa and Zimbabwe.

Stephanie Kimball is CMB's Senior Marketing Manager and created the infographic above. She can't wait for her upcoming trip to London, Amsterdam, Munich, and Prague!

Topics: technology research, infographic, mobile, path to purchase, travel and hospitality research, Consumer Pulse, customer journey

Celebrating Our 30th Year!

Posted by Heather Magaw

Tue, Apr 01, 2014

CMB 30 year infographic

On April 1, 1984, Chadwick Martin Bailey was founded in Boston by Anne Bailey Berman and Dr. John Martin. What began 30 years ago on a day known for pranks, continues to thrive today as a Honomichl Top 50 market research and consulting firm.Staying true to our April Fools’ Day origins, we never take ourselves too seriously, despite our commitment to providing insights for confident, strategic, decision-making to a select group of the world’s leading brands.

While clients appreciate our rigorous approach to market science blended with our unique business decision focus and rock solid execution, it’s our genuine and collaborative approach to partnership that our clients tell us they value most. In fact, one of the greatest compliments we can receive is when clients tell us we're “fun to work with.”

Today we celebrate 30 years of helping our clients get the answers they need to grow, innovate, and stay ahead of the competition, and our co-founders who set us on the path toward success.

Thank you, Anne and John, fellow CMBers, and our fantastic clients!

Heather is VP of Client Services, she loves both a good April Fools' gag and birthday celebration!

 

Topics: Chadwick Martin Bailey, infographic

Infographic: The Future of the Full-Service Bank Branch

Posted by Stephanie Kimball

Wed, Jun 13, 2012

banking infographic

Infographic designed by Stephanie Kimball. Stephanie is CMB's Marketing Operations Manager. You can follow her on Twitter at @SKBalls

Topics: infographic, financial services research, Consumer Pulse