Voices of CMB: The Chadwick Martin Bailey Research Blog

CMB Tech Pulse: eBay Is A Nice Feather in Microsoft’s Cap

There has been lots of talk in the industry about cloud computing for some time now. At the end of 09’ we checked in with our IT decision maker panel to get their perspective on cloud computing and where it fits into their IT plans.  At that time, two-thirds of them were already using “cloud computing” in some capacity to lower costs or increase scale and flexibility. Deployment seemed to be more horizontally focused on non-core application workloads. But we saw signs that 2010 would be the year cloud computing would gain some serious momentum—many just needed some proof of concept and now Microsoft and eBay are teaming up to deliver just that.

Microsoft is claiming their stake in the cloud by announcing at last week’s developer conference that their long anticipated Windows Azure appliance was ready, making good on their promise to offer preconfigured datacenter containers directed at large enterprises who can’t have their data hosted off site.

Microsoft also announced that eBay will be one of the first customers to put Azure to the test as they announced a joint cloud computing agreement.  This agreement comes on the heels of a successful deployment program which allows eBay the flexibility to put some applications on the pubic cloud. For example http://ipad.ebay.com— is hosted on the public Windows Azure platform.


Where there was once a lot of confusion there now seems to be more traction—particularly for private cloud computing. In a space that has a lot of competition, Microsoft is working hard to get a head start out of the gate. And this agreement with eBay is certainly a big feather in their cap.

Stay tuned as we are going back to our IT decision maker panel this month to gain new insights on what enterprise end-users require of vendors offering cloud computing solutions.

We would love to hear from you. Does this agreement between Microsoft and eBay give you the proof of concept you need?


Chris Neal leads CMB’s Tech Practice. He enjoys spending time with his two kids and rock climbing.

Tags: technology research, Tech Pulse, CMB, Microsoft, chris neal, cloud computing, eBay

Smarter Planet, Even Smarter Brand Alignment

On a recent trip to the west coast, I made the grand tour between Seattle, San Francisco and LA. The schedule was hectic, the meetings diverse and I got to stay an extra day in LA because I was denied boarding on an oversold flight. (Always remember to have a seat assignment for the last flight of the day). But my free day in LA gave me time to think about the common threads I heard.

There is a general awareness that both brand messages and solutions architecturesSmarter Planet need updating. The business climate is substantially different now and infrastructure vendors like IBM, Microsoft and HP are quickly coming to the realization that the old messages and positioning just will not work in this environment.  The recent emphasis IBM has been placing on their Smarter Planet brand with everything from their EPCOT exhibit at Disney to the educational videos of Mad Scientist John Cohn all show how IBM is tackling some of the world's most challenging problems from the global water shortage to the energy crisis. IBM is branding themselves as part of the solution to fix the infrastructure for a better tomorrow. They are a great example of aligning their brand for the business issues of today and the infrastructure of tomorrow on a global scale.

HP is another very good example with their Converged Infrastructure brand, demonstrating they build the infrastructure for today to be ready for tomorrow. Efforts from both of these companies truly underscores the importance of this change. I expect we will continue to see this new brand alignment have a significant impact on web site design, online advertising and go-to-market strategies, as well as these vendors making significant incremental investments in all three of these areas throughout 2010.

Watch our "Inside Out Branding" webinar from Rich Schreuer, SVP of Chadwick Martin Bailey.  Rich gives an encore presentation from IIR's The Market Research Event about "Inside Out Branding" and what you can do to "Avoid the Brand Death Spiral."

Tags: technology research, Tech Pulse, CMB, Microsoft, Brand alignment, HP, IBM

Google Chrome, Will It Shake Up The OS Market?

GoogleChromeIn a Google blog post about the new OS, Google stated "It's our attempt to re-think what operating systems should be". We all know what happens when Google starts to re-think what something "should be", they reset the expectations and create a new standard. Just look at what they did in the browser/search market, they made Google a verb. Could they be on their way to doing the same thing in the OS market? It's too early to make that call, but it's worth noting they are in the game and when they play it's usually to win.

In our initial CMB Tech Pulse research we found Microsoft is off to a good start with Windows 7, but Google Chrome is something we should all keep our eyes on. We asked IT decision makers about the strengths and weaknesses of all the operating systems from Windows XP, Vista, and 7 to the Mac OS, Linux and Google Chrome. Our panel rated each OS in areas such as competitive licensing costs, security, ease of use and administration. The results were clear, we saw strong messages about the capability of each OS and we expect to see further divergence as newer solutions like Windows 7 and Google Chrome become more established. To see how each OS ranked among our panel download the free report Windows 7 Uptake Plans. One thing is clear, the concerns with high licensing costs may drive some companies towards open source OS alternatives like Google Chrome. It will be interesting to watch how Google Chrome impacts the 38% of our IT decision maker panel who stated they plan to standardize on Windows 7 for netbooks over the next 2 years. How will Google Chrome impact the netbook OS market? Stay tuned, we plan to keep a close eye on that.

Subscribe to the CMB blog to keep up to date with the latest trends. For more information on the Windows 7 Uptake Plans download the full report free.

Tags: technology research, Tech Pulse, market research, Google, Microsoft, Google Chrome, windows 7

Market Research Shows Microsoft's Windows 7 is Off to a Strong Start

Before Windows 7 was released CMB reached out to our own panel of IT experts as part of our Tech Pulse program to get a gut check for the planned adoption rates of Windows 7. The initial news was quite positive, especially after Microsoft had such a tough time with Windows Vista. In fact, our initial research shows that the majority of IT professionals plan to standardize on Windows 7 operating system (OS) for a variety of products in the enterprise. The research shows that 51% plan to standardize on Windows 7 for laptops and desktops, while 38% plan to do so with netbooks over the next two years. In addition, 60% plan to standardize on Windows Server 2008 R2 in the next 24 months.

Windows 7 Adoption Plans

I see these numbers and an early indicator of success for Microsoft's enterprise success with Windows 7 and a welcomed shift from the adoption rates of its predecessor, Windows Vista.

However, there are some challenges for Microsoft I will talk about in my next post.  Google is the kind of company we all need to watch, as in the past they have demonstrated their ability to come from behind and dominate in other areas. Next we will take a look at Google Chrome and the potential threat that poses for Microsoft.

Subscribe to the CMB blog to keep up to date with the latest trends. For more information on the Windows 7 Uptake Plans download the full report free or listen to our webinar How Windows 7 is Changing Enterprise IT OS Plans

Tags: technology research, Tech Pulse, research, Microsoft, chris neal, windows 7