The posts here represent the opinions of CMB employees and guests—not necessarily the company as a whole. 

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CMB: Our People Make the Difference

Posted by Heather Magaw

Wed, Apr 30, 2014

CMB, Careers, Open PositionsAnyone who’s ever managed a service-oriented team knows that success or failure is often contingent on the successes or failures of your employees. Their professional successes—and sometimes even their personal successes—have a positive and lasting impact on your organization. Then, of course, there’s the flip side of that coin that can result in collateral damage across an organization.At CMB, we take talent management seriously because it’s serious stuff. We literally live and breathe in a team-oriented environment to deliver against our client commitments. To do this day-in-and-day-out takes both the hard skills required of market researchers coupled with softer skills required for teams to thrive.  From the interview process to active team management to individual development plans, we are building and supporting teams and individuals that align with our core CMBehaviors:

  • Accountability

  • Attention to Detail

  • Autonomy

  • CMB Citizenship

  • Collaboration

  • Communication

  • Flexibility

  • Initiative

  • Problem Resolution

  • Strategic Thinking

The CMBehaviors aren’t just a bulleted list of the latest organizational buzz-words; these concepts have both meaning and impact, in addition to being closely related and producing significant interaction effects. For instance, Strategic Thinkingis a hallmark of CMB and one of the reasons we have a history of successfully helping clients solve their unique business problems. It’s not good enough to have only the senior-most team members engaged in Strategic Thinking—it’s expected of the entire project team. This, of course, can only be realized through effective Collaboration. Project teams are often greater than the sum of their parts, but to fully realize the full potential of the team requires clear and concise Communication.

It’s not easy to hire and manage to these standards, but we believe it’s part what our clients recognize as unique (and dare I say better?) about working with CMB. Our commitment to our colleagues (we like to call ourselves CMBers) is a direct reflection of our commitment to exceptional client service.

Heather is VP of Client Services and is awestruck with the potential and commitment of the current Client Services team members at CMB. She’s proud to be a member of the awesome team who get to call themselves CMBers.

Would you like to work with some of our top clients like eBay, Facebook, Hilton, Bank of America, Starbucks, Avis-Budget, Neiman Marcus, and Electronic Arts?

Join our team! We are a Honomichl Top 50 company offering the flexible collaborative environment of a small company with the big world expertise that comes from working with leading brands across a wide array of industries.

Check out our open positions here.


Topics: Chadwick Martin Bailey, our people

March 15th Celebration of Life for John Martin

Posted by Megan McManaman

Wed, Feb 26, 2014

John Martin CMBOn Saturday, March 15th, the Martin family, friends, and colleagues at CMB will celebrate the life of John Martin. The event and luncheon will take place from 11am to 2pm at the Babson College Executive Conference Center in Wellesley, MA.  

It will be a celebration of John’s life in all its aspects—dedicated family man, conceptual trail blazer, analytic wizard, mentor to many, lover of jokes, unrelenting wit, Indian food aficionado, and purveyor of informal attire. In keeping with John’s “style”, dress will be informal and preferably not black.

Directions, parking, and lodging information can be found here: http://www.cmbinfo.com/cmb-cms/wp-content/uploads/2014/02/Directions-and-Lodging-at-BECC.pdf





Topics: Chadwick Martin Bailey, our people, John's Corner

Remembering Dr. John Martin

Posted by Anne Bailey Berman

Fri, Feb 14, 2014

Dear Friends,

Anne Bailey Berman and John Martin CMBIt is with an extremely heavy heart that I share that Chadwick Martin Bailey’s co-founder, leader, and my partner, John Martin passed away Thursday morning after a long illness, with his beloved wife by his side. While it’s difficult to put into words what a truly special man John was, I wanted to share briefly what he meant to me.John was a genius—a brilliant market researcher who set the standard for where the company is today. His precision, creativity, and passion will be just part of his legacy. More importantly, he was a tremendous friend.  He was funny, out of the box, loyal, and the ultimate teacher. He seldom wore shoes and used language that would make a sailor blush. 

Personally, John taught me and made me laugh for 35 years. Try as I might, he would not let me take myself too seriously as we faced the ups and downs faced by all businesses. Our essential values were always aligned and this set the open, collaborative tone that our employees and clients value so much.

I know what he meant to me is shared by so many CMBers – both present and alums.  He listened, he taught, he advised, and he truly cared. And those of us who knew him, we felt it. Of course, he was not just my partner for over 30 years; he was also an intimate friend to my family.  He was always there for my husband and was mentor to our two sons who grew up with him, advocating and advising them on life. 

John is survived by his wife Marion, to whom he was profoundly devoted, and his beloved daughter Bronwyn, and son Travis, who are feeling the pain of loss. Please keep them in your thoughts and prayers.

While there will be no funeral, plans for a celebration of life will be shared in the coming weeks. John touched so many lives, and hearing the wonderful, funny stories has been a great comfort, please share your thoughts and memories here: http://john-martin1.muchloved.com/

Donations can be made in John's name to the International Mesothelioma Program at Brigham and Women's Hospital: https://giving.brighamandwomens.org/IMP

Thank you, John. Your friend, Anne

Topics: Chadwick Martin Bailey, our people, John's Corner

CMB Lights the Night for Cancer Research on October 10th!

Posted by Catherine Shannon

Tue, Oct 08, 2013

By the CMB Light the Night Team

light the night CMB auctionThursday, October 10th, CMBers will gather for the Leukemia and Lymphoma Society's (LLS) Light the Night walk. The annual walk raises money to support a cure for the millions of people around the world who suffer from blood cancers. This is the 6th year CMB has had the honor of participating in this event and our dedicated team members have hosted a bbq and silent auction, a paint night, happy hours, bake sales (CMBers do love to cook!) and other creative fundraising events. Now it's just two days until the walk, and we're thrilled to announce that CMB is a  top 3 fundraiser for the LLS Boston Chapter!

paintnightAs many of you know, the walk has a special place in our hearts because Catherine Shannon, our Director of Finance (and our inspiration to start walking in the first place) has been in remission from Hodgkin’s Lymphoma for 3+ years.  We couldn't be more thankful for the research that led to the treatment that has helped Catherine, and so many others, get healthy.

Thank you so much to everyone who has donated so far, and if you're in town this Thursday please join us as we walk for a cure.

Light the night

 If you'd like to donate click on The CMB Light the Night Team Page.





Topics: Chadwick Martin Bailey, our people

The Secrets of a Great Associate Researcher

Posted by Elizabeth Schrimpf

Wed, Sep 04, 2013

CMB AssociateYou might call me a CMB “success story” (seriously, go ahead it has a nice ring to it), in a few short years I’ve made the journey from intern to Project Manager. Because I know my way around these parts, I’m often asked to interview Associate Researcher candidates. I like to think I’ve worked here long enough, and in enough roles, to vet whether a candidate is the “right fit for CMB." Through numerous interviews I’ve come up with a few questions I ask all candidates regardless of position. One of my favorites: what is it about you specifically, that would make you an excellent fit for this position?The Associate Research position is quite technical, requiring a strict attention to detail and programming skills in various platforms, so of course, the first thing I listen for is an attention to detail and strong problem solving skills. However, what I am really looking for is the desire and ability to work “in the weeds” as we call it and then surface for air and impart value to the project strategically; someone who is as enthusiastic and engaged in how our work is used by our clients as they are in the work itself. To me, the difference between a good associate and a great associate is one who is not just a worker bee but a thinker bee.  Not only is this beneficial to projects, but the daily work becomes more satisfying when associates are as invested in the meaning of the data as they are in the accuracy of the data.

Recently, I was discussing the Business Decision Worksheet (one of the tools we use to stay focused on how our clients will use their data) when a senior level colleague mentioned that he encourages all levels of employees to take on the work of the level above them. That is exactly the sentiment I want to hear from candidates interviewing at CMB, and it’s exactly why I am not the only “success story” around here.  Encouraging employees to work to the next level, with the support and guidance of the most senior staff, prepares them for the next level, ensuring smooth transitions and a capable project team.

Given that several candidates I’ve interviewed are currently employed at CMB, I would like to think that they were wooed as much by my rousing speech on engaging project work and growth opportunities as they were by the promise of free beer on Friday afternoons.

We're hiring! Take a look at all our Career Opportunities here.

Check out this short video to learn more about why we love working at CMB:

Elizabeth is a Project Manager at CMB. In addition to 4+ years of experience at CMB, she has honed her interviewing skills during her work with the Moving Ahead Program at St. Francis House, a 14-week life skills and job readiness program for unemployed ex-offenders and other individuals with histories of substance abuse, homelessness, or mental illness, participating in mock interviews and resume reviews.



Topics: Chadwick Martin Bailey, our people

CMB Lights the Night for Cancer Research

Posted by Catherine Shannon

Thu, Sep 27, 2012

From the CMB Light the Night Team:

Light the nightLast Thursday, CMB employees, friends, and family gathered for our annual Light the Night BBQ and silent auction to raise money for the Leukemia and Lymphoma Society (LLS). While the LLS supports research for millions of people around the world who suffer from blood cancer, we started participating in Light the Night for reasons a lot closer to home. In 2008, Catherine Shannon, our Director of Finance, was diagnosed with Hodgkin’s Lymphoma. And when Catherine began what was to become two years of grueling treatment, CMB got walking.We went looking for creative ways to sponsor our team, and as luck would have it, CMBers aren’t just talented market researchers. Our Field Services Manager Jared Huizenga is President of the New England Barbecue Society, and for the past 5 years, he’s catered a full lunch including some seriously delicious pulled pork, corn bread, and macaroni and cheese, for over 60 enthusiastic ticketholders. This year, Jared started cooking at 4pm the afternoon before, eking out three hours of sleep, and showing us why he’s a champion competitive griller.

The silent auction was another chance to show-off the secret, and not so secret skills of other CMB team members. There were dozens of things on offer, including two hours of landscaping from Jonah and Sean, tech help from technology gurus Abdullah and Marc, custom designed party invitations from Stephanie, and of course a whole range of foods—from full meals like Rich’s chicken Vindaloo dinners and Tomoko’s Japanese curry to delicacies like T.J.’s homemade cannoli and ravioli.  All this eating (tough work) and bidding got us $4,000 closer to this year’s goal of $18,000. 

Light the night chart CMB In the five years the CMB team has participated in the walk, we’ve raised over $36,000 and while it’s one of our favorite times of the year at CMB, we never forget why we started walking. Due in no small part to the advances made in cancer research, Catherine has been in remission for 2+ years.  We want to help more families have happy outcomes.  The LLS funds research with the goal of curing blood cancer and at the same time provides support to patients and their families.

From the LLS website:  When LLS was founded in 1949, a blood cancer diagnosis was almost always fatal. Thanks in part to innovative research funded by LLS, survival rates have doubled, tripled and even quadrupled for blood cancer patients. Today, cancer research in one area helps across all types of cancers.  One example of this is the approval of the revolutionary drug Gleevac. The 10-year survival rate for certain blood cancer patients improved from 1 in 10 to nearly 9 in 10.  Gleevac is also approved for patients with rare skin and stomach tumors, and is showing promise in many other cancers.

Help in the fight against cancer by donating to our team. Please click on the link below and give what you can.  Every dollar helps.  We want to kick cancer’s butt!

The CMB Light the Night Team Page

Posted  by Senior PM Lynne Castronuovo, Director of Finance Catherine Shannon, Office Manager Adrianne Economu, and Senior Associate Sean Kearney, who are constantly thinking up new ways to help us Light the Night.


Topics: Chadwick Martin Bailey, our people

Passion is Contagious

Posted by Kristen Garvey

Mon, Sep 10, 2012

CMB Passionate PeopleOne of the things I love most about the culture of CMB is the passion of our people, inside and outside the office. It inspires me each and every day.   Last week our HR Manager, Marlo Manning was named a CNN Hero for the charity she founded called Fairy Dog Parents. In Marlo’s “spare” time she managed to turn the loss of her beloved dog into a nonprofit that has helped over 400 dogs get the care they need when their owners have fallen on hard times.

Let’s face it, times are still tough for people. When unemployment hits and they are faced figuring out how to care for their family, pay the rent or mortgage and put food on the table, many people are forced to give up their pets. This is where Fairy Dog Parents steps in, easing the financial burden of caring for a dog so they can stay in their loving homes by paying for everything from dog food to vet bills.

A lot of us have ideas on how to make an impact or causes that we are passionate about, but time, jobs, family and “life” sometimes gets in the way of acting on those ideas or causes.  But for some that passion runs deep and inspires them to push on, to make it happen, to follow through and not give up. Passionate people do amazing things which often becomes contagious and inspires others to act.

Another cause we are all very passionate about here at CMB is the Light the Night foundation that supports the Leukemia and Lymphoma Society. Six years ago when one of our own CMBer’s was diagnosed with this terrible disease, I was once again taken back by how the company rallied together and acted on their passion to make a difference and support Catherine.  Through the last 4 years as a team we have raised over $35,000 for Light the Night by participating in the Boston Walk. And Catherine has been cancer free for 3 years. This walk has become a CMB tradition, part of who we are as a company and an important way we put our passion to work. We are gearing up for this year’s walk taking place on October 11th. The CMB team is working hard to raise funds through friends, family and a silent Auction and BBQ. We would love your support for our team, please donate here.

For me personally it’s this passion that runs deep in our culture both in the work we do for our clients and in our personal lives. It gives me inspiration, motivation and my own sense of passion to make a difference. When you are surrounded by people like that every day it becomes contagious and is part of our company’s DNA. It makes us better researchers, marketers, accountants, managers… it makes us all just a little bit more passionate about life.

Posted by Kristen Garvey. Kristen is CMB's VP of Marketing, a mom of two, and an adjunct professor at Boston College Carroll School of Management. You can follow Kristen on Twitter @KristenGarvey

Topics: Chadwick Martin Bailey, our people

Is Your Loyalty Program Just a Face in the Crowd?

Posted by Judy Melanson

Thu, Sep 06, 2012

You have a loyalty program, you offer discounts, special rewards, and you track your growth.

Well so does everyone else.

Judy Melanson shares tips for optimizing your loyalty program so you can break away from the pack, and make the most of your loyalty investment.

Read more about our work with loyalty programs here.

Topics: Chadwick Martin Bailey, our people, customer experience and loyalty

The People Behind the Research: Lynne Castronuovo

Posted by Lynne Castronuovo

Wed, Aug 22, 2012

Senior PM Lynne Castronuovo chats with Emily Brouwer about her work, her 21 marathons, and her favorite CMB memories.

EB: What is your favorite part about being an employee at CMB?
LC: I’m fortunate to work on the Travel and Hospitality team here, I love to read about travel, learn about it, and travel myself, so the research  has a lot of personal interest for me  One of my favorite trips is when I get to fly down to Miami and meet with one of our long standing clients there!  Working at CMB lets me look ‘behind-the-scenes’ of travel businesses and agencies.  In working with our clients I am able to see how a premium experience is delivered to the guest.

EB: How would you describe our office?
LC: Our team is special, we have a lot of really kind and intelligent people. The office environment is relaxed and laid back, and as a result we have a lot of fun. We work in teams, which fosters collaboration, so you never feel like you’re alone.  There’s a real sense of camaraderie.

EB: How have you grown during your time here?
LC: I’ve been here 4.5 years, one of our key differentiators is trying to get to the heart of the matter and answer clients’ burning questions.  Working here has really helped me learn how to focus on that to produce compelling reports that answer questions.  I can turn reports and mass amounts of data into stories that answer most important questions for clients.  The reports we produce here get used; they’re not just data-dumps.

LynneEB: I know you’re an avid runner, has that skill come in handy at CMB?
LC: I began running marathons in my late twenties and have now completed 21 of them.  When I began, it was with the Leukemia and Lymphoma Society Team in Training program; every year I was matched with a patient battling a blood related cancer, and ran in his or her honor.  I did this for eleven years.  When I came to CMB, one of my co-workers was diagnosed with Hodgkin’s Lymphoma, I told her I wanted to run for her, and did. This was the beginning of many meaningful relationships here.  I also co-captained our Light the Night team and over the past four years we’ve raised over $35,000.  We have come a long way with this fundraiser, and I particularly enjoy being able to bring my background in fundraising to promote a successful, company-wide event.

EB: What is your favorite memory associated with CMB?
LC: This is a toss-up between my husband singing karaoke at the annual summer party, and running/coaching a corporate challenge for CMB with two colleagues.  Another favorite and very meaningful memory was just this past year, when my colleague Diego jumped into the Boston Marathon in 90 degree, record-breaking heat to run the last seven miles with me.  He really had the crowed going and got me through the last leg of the run.

EB:  How is CMB different from other jobs you’ve had or companies you’ve worked for?
LC: One key differentiator I see is our focus on business decisions; but I also am constantly impressed by quality of our graphics and that we have a dedicated graphic designer who not only ensures that all of our documents have a standard look and feel but who also works with us on creating very compelling, specialized graphics as needed.

EB: And now for the fun questions, if CMB had a mascot what would it be?
Hmmm, I’d describe us as Questioning Quigley… We’re always pushing the envelope.

EB: Knowing what you know about CMB what else could “CMB” stand for?
LC: Constantly Making Breakthroughs

EB: If CMB won an academy award what would it be for?
LC: Best Costume Design because we dress up our reports so well. ;)

Interested in joining our team? Check out our Careers page for more about CMB and job opportunities.

Posted by Emily Brouwer. Emily is CMB’s marketing intern, this fall she'll enter her senior year at Connecticut College, where she'll be writing her thesis on Portuguese migration, women’s rights, and education. She'll also be rowing, sailing, singing, and working as the news editor of Conn’s college paper, and when she has a free moment apple picking. She's been an absolute pleasure to work with and the marketing team will miss her terribly.

Topics: Chadwick Martin Bailey, our people

CMB Voices: The 5 C's of Great Segmentation Socializers

Posted by Brant Cruz

Wed, Aug 08, 2012

Don't let your segmentation study languish on the shelf. CMB's Brant Cruz, shares the five C's of great segmentation socializers. Learn how to get your segmentation embraced and used by your organization:

Brant Cruz is our resident segmentation guru and the Vice President of CMB’s eCommerce and Retail Practice. Read more of Brant’s thoughts on segmentation here.

Topics: Chadwick Martin Bailey, our people, market strategy and segmentation