Technology is taking the view of the customer into new realms. The volume of data is growing exponentially while demand from ever growing audiences is for clearer, more useful information to be provided as quick as ever.
Some may see this as a threat to the market research role, but more critically, a threat to the thoughtful and well-reasoned insights market researchers provide to their organizations. As the need grows to manage the flow of data from multiple streams, and the output of relevant information, you need to leverage new technologies which will help grow and advance the market research industry.
Jeff McKenna from Chadwick Martin Bailey will highlight how CMB’s clients are applying technology to maintain and grow the relevance of market research within their organizations. He will present examples as they apply to Customer Satisfaction, Segmentation, and Product Development.
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