According to recent market research conducted here at Chadwick Martin Bailey with 1500 consumers, 19% of people (25% of males) don't get started until December rolls around. In fact, when we asked people in October, 12% already knew they would wait until the last minute to buy all of their gifts (17% male, 6% female.)
So, as you finish shopping take comfort in knowing you're not alone. And think of me sitting by the fire with a nice glass of wine. Happy Holidays!
Posted by Josh Mendelsohn. Josh is our VP of Marketing and loves live music, pugs, tv, great food, market research, New Orleans, marketing, Boston and sports. You can follow him on twitter @mendelj2.