Recently, I posted on why companies should incorporate some measure of customer experiences into their brand research. In short, doing so helps organizations increase alignment and puts a spotlight on cases where front line interactions are undermining the brand. Or as CMB brand guru Rich Schreuer calls it - entering "the brand death spiral."
Below, Rich explains the brand death spiral and its importance.
MP Advantage Webinar
Chadwick Martin Bailey and CMG Partners will present the findings of a joint research study among over 400 CFO, CEO and marketing employees of companies with 100+ employees interested in measuring the performance of their marketing initiatives.