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2021: Accepting, Embracing and Seeking Change

Posted by Jim Garrity

Fri, Dec 18, 2020

2021 Jim Blog Opener

While every new year brings the opportunity to reflect, learn, and look toward the future, this year’s rituals feel especially poignant. As a company, we entered 2020 with a clear vision, and while our grit and resilience were tested, we remained steadfast in our approach. We flexed as needed, and then we forged ahead with focus, agility, and determination—in our commitment to our clients, team-members and communities.

We’re ready to think and deliver big in 2021 because the need to not just understand, but to empathize and connect with people is more relevant than ever. We are focused on leveraging the very best of human intelligence with advanced technology to help organizations make those connections, and as a result better engage with their consumers to innovate and grow.

We’ll continue to raise the bar by doubling down on our strengths, including:

  • Growing the deep expertise and collaborative efforts of our team members: In 2020, CMBers refused to let physical distance be a barrier to collaboration, achieving results, or embracing our clients’ thorniest challenges. We’ll only become stronger because of the indomitable passion, commitment, and integrity which is a hallmark of every member of our team.
  • Deepening our strong client partnerships: we’re so grateful to have incredibly strong client relationships—built by delivering exceptional value and impact, yes, but also through the thoughtful efforts that take place outside of the meetings and the weekly check-ins and through real human-to-human connection. Having genuine connections and bringing value to people’s lives are more critical now than ever.
  • Embracing change to solve problems: We will continue to help our clients solve their newest problem: how to adjust, pivot, and refocus in a time of significant disruption.
  • Investing in our communities. We will continue to invest in the communities in which we live and work through our Foundation Giving and volunteer program. Continuing our support of organizations committed to families, education, health and wellness, and racial equity.

In 2021, we will bring all of this together to amplify consumer voices and stories to the people who can serve them better. And we will do this by leveraging the latest technology and tools to get us there most effectively.

This year has been all about change—we have accepted it, embraced it, and in many ways sought it out. In the coming years we will continue to drive forward and make positive and lasting impact for our clients, our organization, and our community. I am confident that we are well positioned to tackle these new challenges and opportunities together.

Thank you for your partnership this past year and in the years to come.


Jim GarrityJim Garrity is CEO of CMB.

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Topics: strategy consulting, technology solutions, business decisions, marketing strategy, integrated data, growth and innovation, Market research, community, agile research, collaborative intelligence, COVID-19, CMB Culture, customer centricity, mrx, Holidays

Baking With Insights: CMB's First Annual Great Banana Bread Bake-Off

Posted by Shira Smith

Wed, Apr 24, 2019

This blog was coauthored by Shira Smith and Laura Dulude.

file-31

Among CMB's many talented team members, we seem to attract an unusually high percentage of gifted bakers. Inspired by CMB favorite, The Great British Baking Show, we recently hosted our first annual Great Banana Bread Bake-Off. While some of us volunteered to bake, others put their talents to judging.

Unable to fully relinquish our researcher hat for a chef’s toque, we couldn’t help but put together a structured approach for the competition—we sure know how to have a good time!

Here’s how we used market research best practices to pull off the big event:

  1. Blind judging: To ensure fairness, the banana breads were judged blind. Each entry was assigned a number so that judges didn't know who baked which bread until after they submitted their scorecard. This let us keep track of scores and link them back to the winners in the end.
  2. Randomizing the tasting order: Judges were asked to sample the breads at random to minimize order bias. Imagine tasting 11 different banana breadsthe first or last are likely to be more memorable than the middle, so we didn’t want to create any unfair advantages by always starting with the same loaf.
  3. Analysis: Remember, this was a competition! Judges were asked to rate the breads on a 1-5 scale across four categories: taste, texture, creativity, and appearance. We then summed up the four scores to crown a winner. This approach also let us see how each loaf fared in the individual categories.
Some takeaways:
  • Market researchers use the whole scale. No high-rating or straight-lining here! Our scores ranged from an average of 2.0 for one bread’s creativity to a 4.2 for another’s texture.
  • Taste and texture were closely tied, which should come as no surprise to anyone who’s ever enjoyed the crisp snap of a potato chip. Using our 124 judge ratings, we ran pairwise correlations across all breads:banana bread scoringSignificant correlations at 95% confidence are shown in green. Taste and Texture form a clear pair with a strong (0.5+) correlation, and while Creativity and Appearance are weakly correlated with Taste, the two of them track together even better with a correlation of 0.353.
  • You don’t have to win any one category to be successful. There was a bit of an uproar in the office when one contestant came in second place overall despite not having won any individual category outright. However, his entry was a solid contender in multiple categories, placing 2nd in Texture, 3rd in Appearance, 3rd in Creativity, and 4th in Tasteconsistency won the game for bread #5.
  • All the winners looked good. The top three breads overall were also the top three most attractive breads; no other metric tracked so clearly against overall success. The top-ranking bread overall excelled in Taste and Creativity, the second-place winner was consistently good across all categories, and bronze took it home with solid scores in both Texture and Creativity, but all three of them succeeded while looking delicious.

Overall the Great Banana Bread Bake-Off was a major success and true indicator of our colleagues’ creativity and dedication to teamwork. Want to join us? Check out our careers page to learn more about life at CMB and our open positions (no baking required).

Open Roles

Check out related blog posts:

Topics: Chadwick Martin Bailey, community

CMBers Give Thanks This Holiday Season

Posted by Savannah House

Tue, Nov 20, 2018

Ham, lasagna, chicken broccoli ziti, and cornbread. That was the first helping. Seconds included pulled pork, mashed potatoes, and pineapple stuffing. Yes, pineapple stuffing.

Today we came together for the CMB Thanksgiving Luncheon—an annual holiday meal prepared and served by CMB leadership. It's one of our favorite holiday traditions that celebrates community, creativity, and hard work.

group being served

While the holiday luncheon is a chance to sample colleagues' culinary talents, more importantly, it's an opportunity for us to take a break from the busy season and practice gratitude.

Group eating at Thanksgiving

Thank you to our employees, clients, research partners, and friends who have helped make this an incredibly exciting year at CMB. 

We wish everyone a happy and safe start to the holiday season.

Topics: Chadwick Martin Bailey, community