CMB Consumer Pulse reports
We regularly release reports on emerging trends and consumer opinions based on our
own consumer pulse research. Below are the latest reports, free to download.
Getting ready for the next stage of mobile wallet. You know mobile wallets will revolutionize payments, but what do consumers know, what are they afraid of, and who are they counting on to provide the features they expect. We asked nearly 1,500 smartphone owners to share what's keeping them from adopting mobile wallet and what's going to push them to start using one. Enter your information on the right to download the full report.The Mobile Moment: Barriers and Opportunites for Mobile Wallet
For years large banks have been the choice of banking customers who valued convenience, while smaller banks and credit unions were chosen for their personal service. But the ease of online and mobile banking is narrowing this gap. Credit unions are offering technology that is changing the definition of convenience for bank customers. Learn how access to online and mobile services is changing what bank customers’ value. Learn more,download our Consumer Pulse: The New Banking Value Proposition..
Daily Deals or Deal of the Day sites are hugely popular, but many question both the longevity and fiscal viability of the concept. So how do consumers decide to "buy now?" We partnered with Constant Contact and surveyed over 1,400 U.S. consumers to find out. Learn more,download our Consumer Pulse: 10 Quick Facts About How and Why Consumers Use Daily Deals.
Most bank customers say having a bank branch nearby is very important, but fewer
go to one on a regular basis. Once seen as essential to a satisfying banking experience,
customers still value full-service branches close to where they live and work, but
when forced to choose they are willing to trade in access for fewer fees. As banks
face rising cost pressures requiring them to reduce access and conveniences and/or
increase or add fees, what is in store for banks and their customers? Learn
more, download our Consumer Pulse: The Future of the Full-Service Bank Branch.
Consumers are bombarded with emails, and requests to "like" brands on Facebook and
45% of consumers say they don't open an email from a business or non-profit when
they feel they receive too many. So what makes a company stand out from the crowd
and effectively engage their customers? We surveyed nearly 1,500 consumers in the
U.S. to find out. Learn more, download our Consumer Pulse: 10 Facts about Why
and How Consumers "Like" and Subscribe.
We surveyed nearly 1,500 consumers in the U.S. to get a pulse on their TV and video
viewing habits and what it means for the future of OTT. This research was designed
to uncover not just what consumers are doing when it comes to watching
TV and movies, but also why and how they’re doing it. Learn more,
download our Consumer Pulse: The New Age of Television.
Many companies spend hundreds of thousands of dollars on their customer satisfaction
programs, but are customers seeing the value? Download our Consumer Pulse Customer
Satisfaction Surveys: Open the Door to Customer Engagement
and see what motivates people to give feedback and what they expect from companies
once they've given it.
You've seen them on trains, packages, magazines, and even clothing. QR codes are
everywhere, but who's using them and how? Partnering with iModerate, CMB asked 1,228
respondents to share their thoughts and habits on these powerful little barcodes.
Download the 9 Things To Know about Consumer Behavior and QR codes
and find out what consumers are saying.
Avoiding the crowds by shopping online, or soaking up the holiday spirit on
Black Friday, shoppers are readying their lists and planning their gift buying.
Partnering with iModerate Research Technologies, CMB asked 1,481 respondents to
share this year's holiday shopping plans with us. Download our report and find out
how shoppers plan to spend and save this holiday season.
Twitter is 5 years old, and claims millions of users around the world. But who's
tweeting, and what do companies need to know about consumer behavior on one of the
biggest social media sites? Partnering with Constant Contact, CMB asked 1,491 respondents
to share their social media habits with us. Download our 10 Quick Facts and find
out how and why consumers interact with brands and companies on Twitter.
Cloud computing has become increasingly ubiquitous, more than 80% of companies,
of all sizes, use some applications in the cloud. Our recent CMB TechPulse asked
223 IT professionals to share how cloud computing adoption is unfolding in their
companies, and what challenges they and their departments face.
More than half of Americans over the age of 18 spend an hour or more each week on
Facebook, and over a quarter are connecting with their favorite brands. Partnering
with Constant Contact, CMB asked 1,491 respondents to share their social media habits
Our latest CMB Consumer Pulse asks over 1400 US consumers about the importance of
health and wellness to their lifestyle, their use of vitamins and supplements, and
how they use digital communications like mobile apps, web portals, email and web
sites to do research, ask questions and manage their overall health and wellness.
Our recent study of over 1,400 U.S. consumers found that smartphones and tablets
are not only more popular than ever, they are replacing relatively new technology
like portable gaming systems as well as devices that have long resisted substitution
like TVs and laptops.
As customer satisfaction surveys become commonplace for many companies, this recent
Consumer Pulse study by Chadwick Martin Bailey takes a closer look at who completes
these surveys and why. The study of over 1,400 U.S. consumers finds over one quarter
of U.S. consumers have completed a customer satisfaction survey in the last twelve
This CMB Consumer Pulse report looks at how smartphone and tablet owners are conducting
mobile banking and transactions on their mobile device. As smartphone ownership
continues to grow so does the opportunity to tap into this market.
A recent study of over 1,500 US consumers from Chadwick Martin Bailey and iModerate
Research Technologies found almost twice as many people plan to purchase a smartphone
(52%) than a regular cell phone (29%) over the next two years.
With all of the talk about the “new consumer” mindset and shifting media
behaviors, marketers are left asking what it all means. Slow category growth
and heightened competition put an even greater premium on leveraging consumer insight
to inform growth strategies. A new report presents recent research data and emerging
consumer trends to provide marketers with a roadmap to reaching the consumer of
A new study shows over half of smartphone owners use them in retail stores to compare
prices, find other store locations and check for discounts. The study of over 1,400
consumers shows over half of consumers are using their smartphones to enhance their
shopping experience, especially those under 35.
With all of the conversation about social media marketing and its role in the new
marketing world order, we recently conducted research among 1500+ consumers to find
out at a high level why people choose to become a Facebook fan or Twitter follower