We regularly release reports on emerging trends and consumer opinions based on our own consumer pulse research. Below are the latest reports, free to download.
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We surveyed nearly 1,500 consumers in the U.S. to get a pulse on their TV and video viewing habits and what it means for the future of OTT. This research was designed to uncover not just what consumers are doing when it comes to watching TV and movies, but also why and how they’re doing it. Learn more, download our Consumer Pulse: The New Age of Television. |
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Many companies spend hundreds of thousands of dollars on their customer satisfaction programs, but are customers seeing the value? Download our Consumer Pulse Customer Satisfaction Surveys: Open the Door to Customer Engagement and see what motivates people to give feedback and what they expect from companies once they've given it. |
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You've seen them on trains, packages, magazines, and even clothing. QR codes are everywhere, but who's using them and how? Partnering with iModerate, CMB asked 1,228 respondents to share their thoughts and habits on these powerful little barcodes. Download the 9 Things To Know about Consumer Behavior and QR codes and find out what consumers are saying. |
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Avoiding the crowds by shopping online, or soaking up the holiday spirit on Black Friday, shoppers are readying their lists and planning their gift buying. Partnering with iModerate Research Technologies, CMB asked 1,481 respondents to share this year's holiday shopping plans with us. Download our report and find out how shoppers plan to spend and save this holiday season. |
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Twitter is 5 years old, and claims millions of users around the world. But who's tweeting, and what do companies need to know about consumer behavior on one of the biggest social media sites? Partnering with Constant Contact, CMB asked 1,491 respondents to share their social media habits with us. Download our 10 Quick Facts and find out how and why consumers interact with brands and companies on Twitter.
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Cloud computing has become increasingly ubiquitous, more than 80% of companies, of all sizes, use some applications in the cloud. Our recent CMB TechPulse asked 223 IT professionals to share how cloud computing adoption is unfolding in their companies, and what challenges they and their departments face. |
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More than half of Americans over the age of 18 spend an hour or more each week on Facebook, and over a quarter are connecting with their favorite brands. Partnering with Constant Contact, CMB asked 1,491 respondents to share their social media habits with us. |
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Our latest CMB Consumer Pulse asks over 1400 US consumers about the importance of health and wellness to their lifestyle, their use of vitamins and supplements, and how they use digital communications like mobile apps, web portals, email and web sites to do research, ask questions and manage their overall health and wellness. |
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Our recent study of over 1,400 U.S. consumers found that smartphones and tablets are not only more popular than ever, they are replacing relatively new technology like portable gaming systems as well as devices that have long resisted substitution like TVs and laptops. |
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As customer satisfaction surveys become commonplace for many companies, this recent Consumer Pulse study by Chadwick Martin Bailey takes a closer look at who completes these surveys and why. The study of over 1,400 U.S. consumers finds over one quarter of U.S. consumers have completed a customer satisfaction survey in the last twelve months. |
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This CMB Consumer Pulse report looks at how smartphone and tablet owners are conducting mobile banking and transactions on their mobile device. As smartphone ownership continues to grow so does the opportunity to tap into this market. |
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A recent study of over 1,500 US consumers from Chadwick Martin Bailey and iModerate Research Technologies found almost twice as many people plan to purchase a smartphone (52%) than a regular cell phone (29%) over the next two years. |
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With all of the talk about the “new consumer” mindset and shifting media behaviors, marketers are left asking what it all means. Slow category growth and heightened competition put an even greater premium on leveraging consumer insight to inform growth strategies. A new report presents recent research data and emerging consumer trends to provide marketers with a roadmap to reaching the consumer of tomorrow. |
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A new study shows over half of smartphone owners use them in retail stores to compare prices, find other store locations and check for discounts. The study of over 1,400 consumers shows over half of consumers are using their smartphones to enhance their shopping experience, especially those under 35. |
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With all of the conversation about social media marketing and its role in the new marketing world order, we recently conducted research among 1500+ consumers to find out at a high level why people choose to become a Facebook fan or Twitter follower of brands. |
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