Register for our Upcoming Webinar: The Marketing Performance Advantage

Marketing is a significantly underleveraged function in most organizations, and instituting Marketing Performance -- the practice of measuring, learning from, and improving upon marketing strategies and tactics over time -- can transform marketing from a perceived cost-center to a source of competitive advantage.

In this session, Chadwick Martin Bailey and CMG Partners will present the findings of a joint research study among over 400 CFO, CEO and marketing employees of companies with 100+ employees interested in measuring the performance of their marketing initiatives.

Attendees will learn:

• Why increased measurement does not always produce corresponding improvements in effectiveness for companies
• What sets successful marketing organizations apart from their less successful peers
• What the barriers to success are and how they can be overcome
• What steps leaders are taking
• Why it is essential to measure in the first place

 

Date and Time:

February 25, 2010

Noon ET

Registration:

Please enter your information at the right to register for this webinar.