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CMB Voices: The 5 C's of Great Segmentation Socializers

Posted by Brant Cruz on Wed, Aug 08, 2012

Don't let your segmentation study languish on the shelf. CMB's Brant Cruz, shares the five C's of great segmentation socializers. Learn how to get your segmentation embraced and used by your organization:

Brant Cruz is our resident segmentation guru and the Vice President of CMB’s eCommerce and Retail Practice. Read more of Brant’s thoughts on segmentation here.

Topics: Chadwick Martin Bailey, our people, market strategy and segmentation