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Baking With Insights: CMB's First Annual Great Banana Bread Bake-Off

Posted by Shira Smith

Wed, Apr 24, 2019

This blog was coauthored by Shira Smith and Laura Dulude.

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Among CMB's many talented team members, we seem to attract an unusually high percentage of gifted bakers. Inspired by CMB favorite, The Great British Baking Show, we recently hosted our first annual Great Banana Bread Bake-Off. While some of us volunteered to bake, others put their talents to judging.

Unable to fully relinquish our researcher hat for a chef’s toque, we couldn’t help but put together a structured approach for the competition—we sure know how to have a good time!

Here’s how we used market research best practices to pull off the big event:

  1. Blind judging: To ensure fairness, the banana breads were judged blind. Each entry was assigned a number so that judges didn't know who baked which bread until after they submitted their scorecard. This let us keep track of scores and link them back to the winners in the end.
  2. Randomizing the tasting order: Judges were asked to sample the breads at random to minimize order bias. Imagine tasting 11 different banana breadsthe first or last are likely to be more memorable than the middle, so we didn’t want to create any unfair advantages by always starting with the same loaf.
  3. Analysis: Remember, this was a competition! Judges were asked to rate the breads on a 1-5 scale across four categories: taste, texture, creativity, and appearance. We then summed up the four scores to crown a winner. This approach also let us see how each loaf fared in the individual categories.
Some takeaways:
  • Market researchers use the whole scale. No high-rating or straight-lining here! Our scores ranged from an average of 2.0 for one bread’s creativity to a 4.2 for another’s texture.
  • Taste and texture were closely tied, which should come as no surprise to anyone who’s ever enjoyed the crisp snap of a potato chip. Using our 124 judge ratings, we ran pairwise correlations across all breads:banana bread scoringSignificant correlations at 95% confidence are shown in green. Taste and Texture form a clear pair with a strong (0.5+) correlation, and while Creativity and Appearance are weakly correlated with Taste, the two of them track together even better with a correlation of 0.353.
  • You don’t have to win any one category to be successful. There was a bit of an uproar in the office when one contestant came in second place overall despite not having won any individual category outright. However, his entry was a solid contender in multiple categories, placing 2nd in Texture, 3rd in Appearance, 3rd in Creativity, and 4th in Tasteconsistency won the game for bread #5.
  • All the winners looked good. The top three breads overall were also the top three most attractive breads; no other metric tracked so clearly against overall success. The top-ranking bread overall excelled in Taste and Creativity, the second-place winner was consistently good across all categories, and bronze took it home with solid scores in both Texture and Creativity, but all three of them succeeded while looking delicious.

Overall the Great Banana Bread Bake-Off was a major success and true indicator of our colleagues’ creativity and dedication to teamwork. Want to join us? Check out our careers page to learn more about life at CMB and our open positions (no baking required).

Open Roles

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Topics: Chadwick Martin Bailey, community

CMB Moves to Boston's Bustling Financial District

Posted by Savannah House

Thu, Feb 14, 2019

welcome packet 2

Last night we celebrated an exciting milestone for CMB. As of this past Monday, our headquarters have officially moved to Boston’s Financial District—just a 10-minute walk from our previous location in the historic Leather District.

CMB welcome reception

We had 34 wonderful years on South Street, but we look forward to this next chapter for CMB. Our new office accommodates our continued growth and evolution—outfitted with collaboration areas, Wellness space, and a private roof deck with sweeping views of downtown Boston.

View of Downtown Boston

And part of this growth means hiring smart and driven individuals. If you’re interested in working with fun, talented, and collaborative teammates, check out our open roles.

Open Roles

This is an exciting time for CMB as we continue to grow and evolve as a company. We’re thrilled about this opportunity and look forward to welcoming you to our new space!

Welcome reception-Two Oliver

Savannah House is the Marketing Manager at CMB who is thoroughly enjoying her new standing desk.

Topics: Chadwick Martin Bailey, CMB Careers, news and announcements

Welcoming the New Year with Excitement and Enthusiasm

Posted by Jim Garrity

Tue, Dec 18, 2018

2018 into 2019

As 2018 winds down, I'd like to reflect on this past year and share my excitement for 2019.

First, a sincere thank you to the CMB community—our colleagues, clients, partners, and friends. 2018 was a fantastic year for CMB and we have a lot to be both proud of and thankful for.

I admit to a naturally forward-looking disposition, but it would be a real disservice not to recognize our team’s hard work and accomplishments in 2018. Over the last 12 months, we experienced strong growth, welcomed many new and talented CMBers, enhanced our partnership with ITA Group, and invested in agile and other future-focused frameworks.

These achievements are the result of strategic initiatives that will better position CMB for success as we continue to be a trusted research partner for our clients—helping them make critical business decisions with confidence.

Yes, the world is changing rapidly. Disruptive forces such as AI, big data, and automation are upending industries—including the insights industry—at breakneck pace. But while these trends continue to challenge, they also provide endless opportunity to those who embrace change rather than struggle against it. 

At CMB, we’re in the business of helping our clients navigate change and uncertainty. We’ll meet these disruptive changes head on as a collaborative, decision-focused, creative and forward-thinking partner.

As we head into 2019, we look forward to building on this momentum and embracing the new year with enthusiasm:

  • Focusing on agile research. Stakeholders want insights faster than ever before. We are investing in leaner, smarter, and iterative approaches at scale to meet these rising demands and expectations.
  • Investing in building data-driven, evidence-based narratives that compel action. From the most foundational questions to the thorniest analytical problems, we understand the results mean little without essential context and resonant deliverables.  
  • Empowering CMB talent. We’re only as strong as our people. We’ll continue to hire and empower smart, curious, and collaborative researchers, strategists, analysts, consultants, storytellers, and designers to reflect the dynamic nature of our changing industry.
  • Advancing product development. We’ll continue to partner with our clients, prospects, and ITA Group colleagues to build data-driven solutions that leverage our unique combination of consumer psychology and advanced analytics expertise.

The future is bright for those who embrace change with focus and confidence. I have no doubt 2019 will be another successful year for CMB and our clients as we continue to partner to drive engagement, innovation, and growth.

I couldn’t be prouder to work with such a talented group of colleagues and clients.

Have a restful holiday and I look forward to working with you in 2019.

Topics: Chadwick Martin Bailey, news and announcements

CMBers Give Thanks This Holiday Season

Posted by Savannah House

Tue, Nov 20, 2018

Ham, lasagna, chicken broccoli ziti, and cornbread. That was the first helping. Seconds included pulled pork, mashed potatoes, and pineapple stuffing. Yes, pineapple stuffing.

Today we came together for the CMB Thanksgiving Luncheon—an annual holiday meal prepared and served by CMB leadership. It's one of our favorite holiday traditions that celebrates community, creativity, and hard work.

group being served

While the holiday luncheon is a chance to sample colleagues' culinary talents, more importantly, it's an opportunity for us to take a break from the busy season and practice gratitude.

Group eating at Thanksgiving

Thank you to our employees, clients, research partners, and friends who have helped make this an incredibly exciting year at CMB. 

We wish everyone a happy and safe start to the holiday season.

Topics: Chadwick Martin Bailey, community

Lobster Served with a Side of Gratitude to CMB Employees

Posted by Savannah House

Wed, Aug 08, 2018

Last Friday we took a break to celebrate our team’s hard work at the annual CMB Summer Party. It was a hot and humid day—even for New England’s standards—but that didn’t stop us from coming out to celebrate the summer season with a good old fashioned New England clambake.

The Summer Party is one of our favorite days of the year because it brings Boston-based and remote CMBers together for a fun day of good food, conversation, and relaxation. Nothing says team bonding like matching lobster bibs! 

CMB Summer Party 2018 (1)

The whole is greater than the sum of its parts. Call it cliché, but at CMB, it’s true. CMBers are the company’s most valuable resources, and whether it’s at the Summer Party, one of the many CMB Social Committee-sponsored events, or our internal CMBU training program, we continually strive to recognize employees’ hard work, foster creativity, provide flexibility, and encourage professional growth.

CMB Summer Party 2018 (6)

Interested in joining the CMB team? We’re always looking for smart, curious, and experienced market research professionals. Check out our latest openings below:

Open Roles

Topics: Chadwick Martin Bailey, CMB Careers, professional development