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CMB Voices 2012: A Few Favorites

Posted by Megan McManaman on Thu, Dec 27, 2012

We're looking forward to the New Year—new projects, new insights, and new ideas. But before we ring in 2013, let's take a look back at some of our favorite blogs from 2012:

2012Kristen Garvey talks brand loyalty, and why some brands have that certain something:
Creating a Brand Ritual Takes more than Points and Rewards

Andrew Wilson makes the case for Customer Experience research:
Is the Voice of the Customer the Death Knell of Innovation?

Diego Jimenez takes a delicious look at the importance of good questionnaire design:
One Sweet Approach to Questionnaire Design

A double header by Jeff McKenna, a practical look at Big Data:
How Target Knows You're Pregnant: A Predictive Analysis Perspective and "Big Data," Expert Systems, and the Future of the Market Researcher

Brant Cruz explains needs-state segmentation, and why people only seem to order tomato juice at 40,000 feet:
Why Boozers Become Juicers on Planes: Adventures in Segmentation

Thank you for a wonderful year. And, if you've got topics you'd like us to tackle in 2013, let us know in the comments!

 

Topics: Chadwick Martin Bailey