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Megan McManaman

Recent Posts

All in this Together? Tracking Consumer Sentiment and Psychology in the Age of COVID-19

Posted by Megan McManaman

Fri, Mar 27, 2020

“Consumption is driven by very strong motivations, like emotion, identity, and social connection. Those motivations aren’t going anywhere, but the values, habits and norms that shape what we consume and how we consume could shift dramatically.” -Dr. Erica Carranza in “After Panic Buying Subsides, Will Coronavirus Make Lasting Changes To Consumer Psychology?”

Blog image COVID (1)

We may be all in this together, but COVID-19’s impact on U.S. consumer sentiment differs by generation, geography, and the sources we trust for news. A few highlights from our baseline report:

  • Though, as of last week, Americans remained largely calm in the face of the coming storm, most Americans are concerned about a long-term recession, followed by their health and the health of their community. Their own economic health (paying bills, job loss, etc.) is a significantly smaller concern, though this will undoubtedly shift over the following weeks.
  • Those experiencing positive emotions about their life express gratitude for health and family, while those feeling negative about their life largely point to the current COVID-19 situation and economic uncertainty facing them and the country.
  • Generational differences abound, younger generations (Gen Z and Millennials) feel more optimistic about a relatively quick return to normal. Both Gen Z and Millennials are also looking to brands as trusted sources of information. In contrast, Boomers across the political spectrum place their trust in news and media of brands. 

Download the Report

Contact us to add custom questions and be included in the next wave.

 

Topics: emotional measurement, consumer psychology

Will Technology Kill the Research Star?

Posted by Megan McManaman

Wed, Sep 18, 2019

Notes from WIRe’s New Directions in Market Research

WIRe Speakers and Moderator (pictured left to right): Jackie Anderson, Blair Bailey, Bridget Nelson, Beatrice Capestany, and Karampreet Sandu.

CMB was thrilled to host and co-sponsor WIRe’s (Women in Research) lively panel this week: New Directions in Market Research. The panelists—CMB’s Blair Bailey, Shark Ninja’s Bridget Nelson, Reputation Institute’s Karampreet Sandhu, and quantilope’s Beatrice Capestany—provided a lot of insight on the challenges and opportunities facing the insights industry. Through their perspectives, we explored how tech is changing the world of insights and the role of the researcher—a topic that’s been the subject of thousands of tweets, thought pieces, industry reports, and an unquantifiable amount of hand-wringing.

Technology Take Over: Friend or Foe?

We’re happy to report there was little hand-wringing about the death of the researcher and much excitement for the future of insights and market research. Our diverse panel agreed technology won’t obviate the insights role—but it is irrevocably changing it by forcing many researchers to re-evaluate where we can add true value to our clients.

Platforms to Consider

The discussion was as wide-ranging as you’d imagine with a topic as broad and nebulous as “technology in market research.” The panelists sang the praises of Slack to facilitate agile solution development and communication, various automation platforms such as Alteryx and quantilope, and the exciting advancements that Virtual Reality may offer to create powerful participant experiences and insight.

Looking Ahead

Ultimately, the question is not, will the insights role survive into the 21st Century, it is who will leverage the right tools while channeling the data fluency creativity, context, and storytelling acumen that bring meet our clients’ challenges?


Megan McManamanMegan McManaman, Marketing Director, is one of CMB's strategists and insight-miners with a passion for storytelling.

For more insights, please follow us on LinkedIn, Facebook, and Twitter.

Topics: consumer insights, professional development, technology

Webinar: New Research Shows Psychological Benefits Impact Employee Engagement

Posted by Megan McManaman

Thu, Feb 07, 2019

Shared from ITA Group

engaged employee

Over the past few months, we’ve explored the impact of social psychology on employee engagement and how emotions can affect the employee experience. These findings were part of an in-depth research study we conducted with ITA Group. 

Now, we’re inviting you to tune in to our next webinar to see how we leveraged scientific insight into human motivation and advanced analytic techniques to identify the five critical psychological benefits that can provide a framework for true, sustainable engagement.

LIVE WEBINAR

New Research to Elevate and Transform Engagement Efforts
Thursday, February 21 | 1:00–2:00 p.m. EST

Join webinar presenters Erica Carranza, PhD, VP of Consumer Psychology at CMB, and Christina Zurek, SHRM-CP, Insights and Strategy Leader at ITA Group, to hear about their landmark study and key findings, including:

  • Why psychological benefits impact employee motivation and engagement
  • Which initiatives and programs add the most value to your engagement strategy
  • How this research can help you identify and prioritize the specific combination of initiatives your organization needs to drive employee satisfaction

 Register Now

Topics: webinar, ITA Group

AI You Can Drive My Car: Anxiety and Autonomous Vehicles at CES

Posted by Megan McManaman

Wed, Jan 16, 2019

autonomous cars

In December, The New York Times reported that disgruntled Arizonans were lobbing rocks at Waymo’s autonomous (but not unoccupied) vans. Experts, and the rock-throwers themselves, blamed the attacks on a combination of economic anxiety and safety fears (a woman was struck and killed by a self-driving Uber in Tempe last March). While it’s unlikely any modern-day Luddites attended last week’s CES in Vegas, companies like Intel and Baidu, and even Transportation Secretary Elaine Chao were hard at work addressing consumer fears.

With Congress expected to consider legislation regulating autonomous vehicles—the intense conversation and debate over security and safety will remain front and center. Counting out the projectile-hurling robot-haters (for now), what’s it going to take for average consumers to purchase, ride in, and share the road with these vehicles? That’s the billion(s) dollar question we set out to answer in our self-funded Consumer Pulse.

We surveyed 2,000 U.S. consumers (thanks to Dynata for providing sample!), conducted ethnographies, and in-depth interviews—including ride-alongs—to identify the segments of the adult U.S. population that have different reactions to and perceptions of a range of assisted and autonomous driving scenarios. We went beyond the typical examination of functional benefits to understand the emotions (both positive and negative) driving and deterring greater acceptance and adoption.

Chris Neal, CMB’s VP of Tech and Telecom, will share the results at the Quirks Event on March 6 at 2:15 pm in Brooklyn.

Want an advance copy of the report this spring?

Click here

Megan McManaman is CMB's Marketing Director, she welcomes our new robot chauffers.

Topics: technology research, Consumer Pulse, Artificial Intelligence

CMB's Advanced Analytics Team Receives Children's Trust Partnership Award

Posted by Megan McManaman

Wed, Nov 01, 2017

jAYct.jpg

We're proud to announce that CMB’s VP of Advanced Analytics, Dr. Jay Weiner and Senior Analyst, Liz White, were honored with the Children’s Trust’s Partnership Award. Presented annually, the award recognizes the organizations and people whose work directly impact the organization's mission–stopping child abuse.

Jay and Liz were recognized for their work helping the Children’s Trust identify the messaging that resonated with potential donors and program users. Through two studies leveraging CMB’s emotional impact analysis—EMPACT, Max Diff Scaling, concept testing, self-explicated conjoint, and a highlighter exercise, the CMB team the Children's Trust identify the most appealing and compelling messaging.

“There is no one more deserving of this award than the team at CMB,” said Children’s Trust’s Executive Director, Suzin Bartley. “The messaging guidance CMB provided has been invaluable in helping us realize our mission to prevent child abuse in Massachusetts.”

Giving back to our community is part of our DNA of CMB and we’re honored to support the Children’s Trust’s mission to stop child abuse in Massachusetts. Click here to learn more about how the Children’s Trust provides families with programs and services to help them build the skills and confidence they need to make sure kids have safe and healthy childhoods.

From partnering with the Children’s Trust and volunteering at Boston’s St. Francis House to participating in the Leukemia & Lymphoma Society’s annual Light the Night walk, we have a longstanding commitment to serving our community. Learn more about CMB in the community here.

 

 

Topics: advanced analytics, predictive analytics, Community Involvement