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Megan McManaman

Recent Posts

Busting Millennial Money Myths at Money 20/20

Posted by Megan McManaman

Thu, Oct 22, 2015

money2020.pngEvery day there’s a new report about Millennials—they’re in debt/they’re saving for retirement, they’re mobile/they’re going off the grid, they’re hard workers/they’re too entitled to succeed—the list goes on. Brands are desperate to learn what makes this generation tick, but the current research lacks actionable insights for the marketers trying to serve them.

To dig deeper, we partnered with venture capital firm Foundation Capital to clear through the clutter and to learn what Millennials are doing and thinking about when it comes to their money. Through our Consumer Pulse research program, we surveyed 1,055 Millennials about their tech use and financial habits, and we included three “deep-dive” sections covering attitudes and preferences towards banking, investments, and insurance.

On October 26thCMB’s Lori Vellucci will join Foundation Capital’s Charles Moldow at the Money 20/20 conference in Las Vegas to unveil new insights into the needs, perceptions, attitudes, and actions of Millennials. They’ll take a look at the very different needs within this most talked about generation, the coming disruption, and the wave of innovation required to address their financial needs.

If you can’t make it to the conference, don’t worry! We’ll be sharing takeaways from our research in November.

For the latest Consumer Pulse reports, case studies, and conference news, subscribe to our monthly eZine.

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Topics: financial services research, millennials, Consumer Pulse, conference recap

5 Questions with CMB's Jack Burtch

Posted by Megan McManaman

Thu, May 08, 2014

jack, cmbOur clients always comment on our “rock solid execution”— how we set and meet the highest standards in project management and execution from project lift-off to reporting. We owe a lot of that to our incredible project managers. Meet Jack Burtch, CMB project manager extraordinaire, who also happens to be the Director of Communications for the New England chapter of the MRA (NEMRA).

MM: Tell us a little about your role as Director of Communications for the New England MRA. 

JB: As a Director of Communications, I develop, implement, and evaluate the communications across the organization’s various audiences (members, businesses, sponsors) in collaboration with the board of directors. Our goal is to bring together the New England market research community in a conversational way whether it’s through social media, our website, at our semi-annual conferences, or at one of our free breakfast club meetings that we hold periodically throughout different New England states.

MM: How does your work with the MRA help you understand client needs?

JB: From my experience and perspective, working with the MRA helps everything come full circle as you’re able to take in the various specialties, methodologies, and roles that each company plays in the market research ecosphere. It’s helped me form an understanding of not only the opportunities and concerns that end clients may have but also the struggles, triumphs, and ever-evolving landscape that partners and other firms are having that can benefit our clients and their needs.

MM: Tell us a little about more your work with the ARF.

JB: When it comes to the ARF, or Advertising Research Foundation, I’m involved primarily with the Young Pros team and helping put together events and networking opportunities such as the event we held at Communispace a year or two ago. Our focus is on the professional development of young people or recent graduates new to the research field. We engage them through the resources available to them as well as connect them to the broader research community.

MM: How do you feel joining a company that’s a beta tester for Sawtooth and that has advanced analytics? 

JB: Advanced analytics and the tools that facilitate it such as those from Sawtooth seem to have rocketed to the top of the agenda for most companies these days as it can provide a better avenue for forecasting and enhancing outcomes. Plus, it allows businesses to be more agile while they can continuously adjust business models derived from the data.  When I joined CMB, it became clear that advanced analytics plays a pivotal role in the work we’re doing for our clients, which I’m excited to be a part of.

MM: What other sources do you turn to for industry insights?

JB: I try to tap every resource I can when it comes to this industry given the ever-developing research trends, technologies, and landscapes within verticals that could have an impact on how, what, and who I work with. This could range from social media (Twitter, LinkedIn, reddit, Digg, blogs, etc.) to publications and journals (Quirks, HBR, Alert!, JAR, JMR, etc.) to networking events and conferences. Oh, and you can’t forget about news sources like Quartz, Bloomberg, TechCrunch, IBT, and others which help provide a more macro view of what’s taking place in a client’s industry.

Jack is a senior project manager. A man of many talents, he was once a professional photographer. In addition to his work with NEMRA, he also coordinates the Eastern U.S. arm of the Emerald City Supporters, a supporters group for Major League Soccer’s Seattle Sounders FC.

Headed to NEMRA’s Spring into Action event on May 15 or the Front End of Innovation conference  May 13th-15th? Let us know! We’ll be there and we can’t wait to talk insights with you!

Topics: Chadwick Martin Bailey, advanced analytics, our people, consumer insights

March 15th Celebration of Life for John Martin

Posted by Megan McManaman

Wed, Feb 26, 2014

John Martin CMBOn Saturday, March 15th, the Martin family, friends, and colleagues at CMB will celebrate the life of John Martin. The event and luncheon will take place from 11am to 2pm at the Babson College Executive Conference Center in Wellesley, MA.  

It will be a celebration of John’s life in all its aspects—dedicated family man, conceptual trail blazer, analytic wizard, mentor to many, lover of jokes, unrelenting wit, Indian food aficionado, and purveyor of informal attire. In keeping with John’s “style”, dress will be informal and preferably not black.

Directions, parking, and lodging information can be found here: http://www.cmbinfo.com/cmb-cms/wp-content/uploads/2014/02/Directions-and-Lodging-at-BECC.pdf

 

 

 

 

Topics: Chadwick Martin Bailey, our people, John's Corner

CMB Blog 2013: 5 of our Favorites

Posted by Megan McManaman

Mon, Dec 30, 2013

thoughtbubblesOne of the most enjoyable things about managing the Voices of CMB Blog is the wide range of perspectives on market research (and more), from the CMB team. Their expertise, insight, and creativity make editing this blog a real pleasure. But before we embark on 2014, here are a few of our favorites from the past year:

  • Nick Pangallo's good advice for whether you're tackling those New Year's resolutions or your next New Product Development engagement. Nick explains what diet techniques like Weight Watchers' PointsPlus® and research techniques like Maximum Difference Scaling have in common: Want to Lose Weight? Try a Tradeoff Exercise!

  • Companies are wasting a lot of time and money on Segmentation studies that aren't usable. CMB's Chief Methodologist, Richard Schreuer, explains why, and what to do about it:The Segmentation Research Crisis

  • Developing new and innovative products isn't easy (or cheap). Athena Rodriguez shares the 10 best practices in New Product Development research that help our clients make product development decisions with confidence: Taking Product Development to Infinity and Beyond


  • It was quite a year for loyalty, with several high-profile companies jettisoning their programs. VP of CMB's Travel and Hospitality practice, Judy Melanson, on why some brands are saying "good-bye": Do You Need a Loyalty Program to Drive Customer Loyalty?

What topics do you want us to cover in 2014? Tell us in the comments, and see you next year!

Megan is CMB's Senior Product Marketing Manager, her New Year's resolutions include banning the word "utilize" from the blog when "use" will do, and skiing more.

Topics: Chadwick Martin Bailey

Headed to TMRE? We're Excited to See You!

Posted by Megan McManaman

Wed, Oct 16, 2013

"My favorite place in the whole world is Nashville. Because it's my home, it's Music City. It's like, everybody there is so artistic and so creative, and nice! Everybody's really friendly." - Taylor Swift

TMRE 2013Far be it from us to argue with Taylor Swift! Next week we're packing up and headed to Nashville for TMRE to talk shop, share insights, get together with our terrific clients, hear from an exciting mix of speakers, and just maybe get to sample some Tennessee barbecue.Are you headed down (or up)? Stop by our booth to say hi and enter to win a New England Clam bake.

Spoiler alert! Don't miss our very own Chris Neal, on Monday at  11:15, as he joins Joanne Burns of the Council for Research Excellence (CRE) for their presentation TV Untethered: Quantifying Mobile TV Viewing and its Impact on Networks, Content Providers, Advertisers and Marketers. Chris and Joanne will share insights from their study aimed at helping audience measurement specialists, networks, advertisers, and others better understand how smartphones, tablets, and computers are changing TV programming.

NashvilleWe're also looking forward to hearing from Hilton's Christine Hight as she shares How “Franken-data” Conquers Hilton’s Big Data Challenges. Come join us on Wednesday at 1:45 to hear how Hilton Worldwide combines Big Data, consumer research, and creativity through an ad hoc, “Franken-data” approach to identifying consumer insights that have fueled innovation and adaptation across their global enterprise.  

If you're attending the conference we'll see you there, if you can't make it stay tuned for our TMRE recap in the coming weeks!

Going to CRC in Dallas tomorrow? We'll be there too! On Thursday the 17th, Amy Modini and UPMC's Jim Villella dig into the Challenges of Channel and Complex Pricing Scenarios. Stop by and learn how UPMC and CMB applied a discrete choice methodology to account for a number of challenges to estimate shifting consumer preferences, make key product development and marketing strategy decisions, and ultimately position UPMC for success.

 

Topics: conference recap