This November we'll be in sunny Boca Raton, for The Market Research Event, presenting with our friends at The Atlantic City Alliance and SunTrust Bank.  We'll share findings, challenges, and insights from two very different segmentation studies:

Track: Insight Driven Innovation Track
Time and Date: Tuesday November 13th @ 2:00 pm
Presenters: Judy Melanson, Vice President, Travel and Hospitality Practice, CMB and Rich Mirman, Consultant to the Atlantic City Alliance, Former CMO for Caesars Entertainment, The Mirman Group, LLC

While Atlantic City attracts over 30 million visitors a year, the popular tourist destination faces a number of challenges—including a recession and increased competition. Join us to hear how CMB and The Atlantic City Alliance took a foundational approach to segmentation—identifying and assessing Atlantic City's greatest growth opportunities to decide who to attract, and what to build.

SunTrust: Segmentation as a Change Agent

Track: Insights Leadership & Transformation Track
Time and Date: Wednesday November 14th @ 11:15 am
Presenters: Rich Schreuer, Senior Consultant, CMB; Mark Carr, Co-founder and Managing Partner, The South Street Strategy Group; Jeff VanDeVelde, SVP, Director of Client Experience and Loyalty, SunTrust Bank

Learn how CMB and The South Street Strategy Group partnered with SunTrust to develop and prioritize consumer segments based on goals and needs. This segmentation was central to  forming the foundation for SunTrust’s brand strategy, and helping the bank make the critical shift from a product-focused to a customer-centric organization.

We're excited to see you, click here to register, and enter CMB2012 to receive 25% off.

Check out one of our favorite moments from last year: TMRE Highlight: The Art of Choosing