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Jim Garrity

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2020: Sharpening Our Vision

Posted by Jim Garrity

Thu, Jan 02, 2020

CMB's 2019 Year in Review

2019 YIR

At CMB, we’re in the business of looking ahead—understanding consumer behavior and helping leading brands translate those insights into impact. As we enter a new year and a new decade, it’s only natural to reflect on the past, and to evaluate how we can use that knowledge to deliver more value to our client partners.

We’re proud to say that we had another strong year. We’ve successfully executed hundreds of engagements with some of world’s leading brands, representing industries from Tech & Telecom and Financial Services to Digital Media & Entertainment. We spread our insights to thousands at major conferences like TMRE and CRC, covering topics from the future of autonomous vehicles, and understanding financial wellness, to the art and science of getting a laugh.

This success was fueled by significant, tactical and strategic updates at CMB. We welcomed new digs at our new location, onboarded 30 new super-smart, talented individuals to our team, and promoted dozens of others, who have each made valuable contributions and impact on the quality of service we provide to our clients. We’re also thrilled that our work and culture has been recognized by organizations like GreenBook as a 2019 Market Leader, and by MarketResearchCareers’ 2019 Best Employees list.

Beyond the data, we continue to raise the bar for information security—maintaining our ISO 27001 certification and implementing leading edge security training for our team. As we embark on our 2020 journey, we’re committed to sharpening our vision, and building on our success.

2019 + 2020 = Foresight

The world is speeding up for consumers, brands, and the strategic insights partners who serve them. Those who merely react, will fall short in delivering value. At CMB, we believe success lies in harnessing both human and AI-enabled intelligence to create collaborative insights that deliver richer, truer stories that lead to business impact.

Data + Advanced Analytics = Insights

AI and automation are changing every industry. We’re leveraging several of these tools already to deliver the consultative value-add our clients seek – and we’re continuously evaluating others, so we’ll be adding many more in the months and years ahead. AI and automation present us with incredible opportunities to accelerate the path from data to insights. And we are excited about the near-term possibilities.

Data + Advanced Analytics + Storytelling + Expertise = Consultative Value-Add

We’ll continue to define the future of insights by investing in the visual and narrative storytelling capabilities, and talent that transform data into engagement, action, and enlightenment.  In a world of continual disruption and change, our commitment is not to maintain the status quo—it is to deliver the greatest value and keep the needs of our clients omnipresent.

In closing, I am excited about what we’ve already accomplished - but am even more excited about what we will achieve together going forward.


Jim GarrityJim Garrity, CEO of CMB, has over three decades of strategic, client-centered, market strategy leadership.

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Topics: Chadwick Martin Bailey

Welcoming the New Year with Excitement and Enthusiasm

Posted by Jim Garrity

Tue, Dec 18, 2018

2018 into 2019

As 2018 winds down, I'd like to reflect on this past year and share my excitement for 2019.

First, a sincere thank you to the CMB community—our colleagues, clients, partners, and friends. 2018 was a fantastic year for CMB and we have a lot to be both proud of and thankful for.

I admit to a naturally forward-looking disposition, but it would be a real disservice not to recognize our team’s hard work and accomplishments in 2018. Over the last 12 months, we experienced strong growth, welcomed many new and talented CMBers, enhanced our partnership with ITA Group, and invested in agile and other future-focused frameworks.

These achievements are the result of strategic initiatives that will better position CMB for success as we continue to be a trusted research partner for our clients—helping them make critical business decisions with confidence.

Yes, the world is changing rapidly. Disruptive forces such as AI, big data, and automation are upending industries—including the insights industry—at breakneck pace. But while these trends continue to challenge, they also provide endless opportunity to those who embrace change rather than struggle against it. 

At CMB, we’re in the business of helping our clients navigate change and uncertainty. We’ll meet these disruptive changes head on as a collaborative, decision-focused, creative and forward-thinking partner.

As we head into 2019, we look forward to building on this momentum and embracing the new year with enthusiasm:

  • Focusing on agile research. Stakeholders want insights faster than ever before. We are investing in leaner, smarter, and iterative approaches at scale to meet these rising demands and expectations.
  • Investing in building data-driven, evidence-based narratives that compel action. From the most foundational questions to the thorniest analytical problems, we understand the results mean little without essential context and resonant deliverables.  
  • Empowering CMB talent. We’re only as strong as our people. We’ll continue to hire and empower smart, curious, and collaborative researchers, strategists, analysts, consultants, storytellers, and designers to reflect the dynamic nature of our changing industry.
  • Advancing product development. We’ll continue to partner with our clients, prospects, and ITA Group colleagues to build data-driven solutions that leverage our unique combination of consumer psychology and advanced analytics expertise.

The future is bright for those who embrace change with focus and confidence. I have no doubt 2019 will be another successful year for CMB and our clients as we continue to partner to drive engagement, innovation, and growth.

I couldn’t be prouder to work with such a talented group of colleagues and clients.

Have a restful holiday and I look forward to working with you in 2019.

Topics: Chadwick Martin Bailey, news and announcements

Welcoming a New Year and New Opportunities

Posted by Jim Garrity

Fri, Jan 05, 2018

2018-for social.jpg

It’s 2018 and I truly believe there is no better time to be in the insights business. Yes, our industry and our clients face daunting challenges—new market entrants, digital disruption, political and regulatory upheaval, and increasingly empowered consumers are just a few. But it is also true that these disruptions have the potential to reveal—to those organizations prepared to tackle them—more opportunities than ever before. 

I firmly believe that CMB has never been better positioned to help our clients face both the challenges and the opportunities head on.  As we enter this new year, I want to reaffirm our commitment to you—to continue to be your collaborative, decision-focused, creative and forward-thinking partner. I also want to share just a bit about how we are investing in your success—ensuring we help you meet your objectives today and in the years to come.

Investment in groundbreaking Consumer Psychology solutions: Brands that will thrive in the future understand consumer motivations are both critical and complex. Our Consumer Psychology team lend their innovative thinking on the self, identity, and emotions to all of our work.

Developing configurable solutions to solve common problems quickly and cost effectively: Time and cost pressures will only increase over the coming year(s) and we are committed to leveraging technology and processes to deliver tailored results without resorting to cookie-cutter approaches.  We’re also excited to offer expanded solutions in partnership with our new parent company—ITA Group—delivering insights into the world of incentives, engagement and cultural transformation.

Staying on the forefront of the latest in predictive and advanced analytics techniques: Massive computing power paired with our Advanced Analytics Team’s expertise give our clients the advantage—providing a best assessment of the future under a variety of scenarios. Clients have LOTS of data that tells them what DID happen, we leverage predictive analytics to tell them what WILL happen—a critical need in a changing world.

Thoughtful and creative solutions from innovative design to co-creation: While a creative approach to a quantitative research design might seem worlds apart from an inventive co-creation workshop—we know meaningful insights aren’t about numbers on a slide and that creativity, curiosity and a relentless focus on decisions lead to the biggest breakthroughs.

Our people are your partners: Your CMB team is smart, client-focused and fun to work with. From our most tenured and expert senior consultants to our incredibly bright and creative associates, every member of your CMB team is focused on helping you and your business succeed.

Thank you for your partnership and here’s to a new year full of successes for you and your team.

Topics: technology solutions, business decisions, data integration, Market research

Super Bowl Squares: The Secrets to Winning Big

Posted by Jim Garrity

Tue, Jan 28, 2014

Super Bowl 2014 XLVIIAnother Super Bowl weekend is upon us and it’s another year that my team isn’t in it. Worse yet a dear friend (and client) of mine forced me into an early-season wager pitting my poor team against her juggernaut Denver Broncos, to see who would have a better season. Unfortunately, the Pats are out of the Super Bowl, and I am out one lobster dinner. 

Luckily, I’ve got a cunning plan to recoup that loss and I’m happy to share it: your office's Super Bowl Squares. I can hear you already “Jim, Super Bowl Squares have all the strategy of the card game War!" But I’m here to explain how you can get an edge in this classic living-room lottery. So if you are looking to get a leg up on your best friend, 86 year old aunt, or 13 year old nephew you’ve stumbled onto the right blog. 

At CMB we pride ourselves on turning data into actionable decisions. So with that backdrop in mind:

You already know that some combinations are preferred over others (specifically combinations containing zeros, threes, and sevens).  But do you know how much better one combination is than another? Well, assuming you are in one of the pools that pays out quarterly here’s what you need to know:

There are 28 combinations that have a positive expectation. That is, if you had one of these combinations every year, you’d expect to win more money than you lost (of course that assumes you are playing for money, which obviously none of us are!). Anyway, here are the 28 combinations that you should feel pretty good about:

7-0/0-7

0-0

3-0/0-3

7-7

7-4/4-7

7-3/3-7

4-0/0-4

4-1/1-4

3-3

4-3/3-4

7-1/1-7

6-0/0-6

4-4

6-3/3-6

1-0/0-1

7-6/6-7

But what if you don’t have one of those combinations?  Well, this is where the “turning data into actionable decisions” part comes in…There are 5 combinations worth paying a substantial premium for. Yes, that’s right if you aren’t lucky enough to get a good combination you might consider taking action and finding someone who isn’t good at math (or hasn’t read this blog) and buying their combination. Below are the five combinations that each have an expectation of at least 4x. So if you can separate Aunt Millie or little Bobby from one of these squares for anything less than 4 times the per square price, you’ll be doing ok.

7-0/0-7

0-0

3-0/0-3

However, maybe you’ve been lucky enough to land one of these top 5 combinations and you're watching the game with people who overvalue these combinations.  I’ve already told you that you should be willing to pay up to 4x for each, but what if you wanted to sell?  Since only 0-0 has an expectation greater than 7x, try to get someone to pay in excess of 7 times the buy-in for the others. For 0-0, get at least 9x.

Lastly, maybe you are one of those people who like to zig when others zag. Here are two combinations that have a close to even money expectation (actually around .8), but may seem to others to be far worse. Perhaps you could make someone an offer of 50 cents on the dollar for one of these:

3-1/1-3

4-6/6-4

Whatever you do, stay warm, enjoy the game, don’t eat too much, and NEVER drink and drive.  Good luck!

Jim is VP of CMB’s Financial Services practice, he'll be watching the big game on Sunday...and DVRing Downton Abbey.

Topics: television, digital media and entertainment research

Market Researchers: What We've got Here is a Failure to Communicate

Posted by Jim Garrity

Wed, Feb 06, 2013

The next time you attend a market research conference, listen very, very carefully. That dull buzzing sound you hear is the collective whine of hundreds of market researchers lamenting their inability to get a seat at the big kids' table or even just some recognition for all the value they provide.

 I know it hurts, but it’s time to do some soul searching and address the all too common ways market researchers get in their own way:

  • over-reliance on statistical significance

  • inability to put oneself in the business partner’s shoes

  • focusing on research objectives rather than business objectives

  • unwillingness to commit to a point-of-view regarding what the data means

I’m not the only one who’s picked up on these industry-wide weaknesses; witness the popularity of the mysterious Angry MR Client on Twitter and GreenBook.  There isn’t a silver bullet that will fix all of the issues facing our industry, but I am sure of this: we need to communicate better.

Over and over I hear people lament that researchers need to do a better job “telling stories.”  I agree completely, and it’s something we have prided ourselves on at CMB for the last 5-10 years.  Lucky for us, while there’s always been and always will be a “story” to tell, there are now so many more tools to help us elicit that actionable insight from the stream of data.  Say what you will about the rise of the quants but there’s much to be said about the art of data, and that can mean taking a visual approach to data—no, not a pie chart.

At CMB, we have graphic designers who, in addition to making our PowerPoint reports look great, have also designed some great infographics.  There are so many more mediums for storytelling available to us and it would be crazy not to take advantage of them.  Maybe there’ll always be an audience for the traditional PPT report/presentation, but I’ll bet there’s also an audience for an infographic, like the one below, highlighting key takeaways:

Banking infographic CMB

We’ve provided these for Customer Experience and Brand Tracking engagements and our clients really enjoy them. Easy to read visuals, like infographics, are a great way to socialize key takeaways across an organization where not everyone needs to go through a huge deck. 

We’ve also gotten great feedback on our Prezis – mini movies that add energy and emotion to the story.  Check out this one that we’ve dummied up to tell the story of a fictitious bank. 

ABC Bank Video from CMBinfo on Vimeo.

We’ve given these in advance of an annual presentation and the result has been increased attendance, improved engagement, and better solution-brainstorming. 

These are just two really simple examples of how you can take storytelling to the next level, engage your audience in the insight, and perhaps get that seat in the C-Suite.

Jim is Managing Director of CMB’s Financial Services practice. He enjoys sweeping historical dramas and is working on his Downton Abbey infographic.

Stephanie Kimball, our Marketing Operations Manager, created the infographic and Prezi you see here. She gets her inspiration from many places, including the 3 million Redbox movies she rents every week.

Topics: Chadwick Martin Bailey, storytelling, consumer insights, Consumer Pulse