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One of the most common complaints about both brand and customer experience tracking research is the tendency for findings to become “stale.” While the primary goal of most trackers is to follow a constant set of metrics, over time—it’s important not to fall into a pattern of reporting on the same metrics by rote, wave after wave without thought about how the market landscape or your own business goals have changed since the initial design of the program.
Here are three ways you can improve the value of the tracking findings; and keep them as useful as possible over time.
Posted by Josh Mendelsohn. Josh is our VP of Marketing and loves live music, tv, great food, market research, New Orleans, marketing, his family, Boston and sports. You can follow him on Twitter @mendelj2.
© 2013 Chadwick Martin Bailey