The People Behind the Research: Lynne Castronuovo

Posted by Lynne Castronuovo

Wed, Aug 22, 2012

Senior PM Lynne Castronuovo chats with Emily Brouwer about her work, her 21 marathons, and her favorite CMB memories.

EB: What is your favorite part about being an employee at CMB?
LC: I’m fortunate to work on the Travel and Hospitality team here, I love to read about travel, learn about it, and travel myself, so the research  has a lot of personal interest for me  One of my favorite trips is when I get to fly down to Miami and meet with one of our long standing clients there!  Working at CMB lets me look ‘behind-the-scenes’ of travel businesses and agencies.  In working with our clients I am able to see how a premium experience is delivered to the guest.

EB: How would you describe our office?
LC: Our team is special, we have a lot of really kind and intelligent people. The office environment is relaxed and laid back, and as a result we have a lot of fun. We work in teams, which fosters collaboration, so you never feel like you’re alone.  There’s a real sense of camaraderie.

EB: How have you grown during your time here?
LC: I’ve been here 4.5 years, one of our key differentiators is trying to get to the heart of the matter and answer clients’ burning questions.  Working here has really helped me learn how to focus on that to produce compelling reports that answer questions.  I can turn reports and mass amounts of data into stories that answer most important questions for clients.  The reports we produce here get used; they’re not just data-dumps.

LynneEB: I know you’re an avid runner, has that skill come in handy at CMB?
LC: I began running marathons in my late twenties and have now completed 21 of them.  When I began, it was with the Leukemia and Lymphoma Society Team in Training program; every year I was matched with a patient battling a blood related cancer, and ran in his or her honor.  I did this for eleven years.  When I came to CMB, one of my co-workers was diagnosed with Hodgkin’s Lymphoma, I told her I wanted to run for her, and did. This was the beginning of many meaningful relationships here.  I also co-captained our Light the Night team and over the past four years we’ve raised over $35,000.  We have come a long way with this fundraiser, and I particularly enjoy being able to bring my background in fundraising to promote a successful, company-wide event.

EB: What is your favorite memory associated with CMB?
LC: This is a toss-up between my husband singing karaoke at the annual summer party, and running/coaching a corporate challenge for CMB with two colleagues.  Another favorite and very meaningful memory was just this past year, when my colleague Diego jumped into the Boston Marathon in 90 degree, record-breaking heat to run the last seven miles with me.  He really had the crowed going and got me through the last leg of the run.

EB:  How is CMB different from other jobs you’ve had or companies you’ve worked for?
LC: One key differentiator I see is our focus on business decisions; but I also am constantly impressed by quality of our graphics and that we have a dedicated graphic designer who not only ensures that all of our documents have a standard look and feel but who also works with us on creating very compelling, specialized graphics as needed.

EB: And now for the fun questions, if CMB had a mascot what would it be?
Hmmm, I’d describe us as Questioning Quigley… We’re always pushing the envelope.

EB: Knowing what you know about CMB what else could “CMB” stand for?
LC: Constantly Making Breakthroughs

EB: If CMB won an academy award what would it be for?
LC: Best Costume Design because we dress up our reports so well. ;)

Interested in joining our team? Check out our Careers page for more about CMB and job opportunities.

Posted by Emily Brouwer. Emily is CMB’s marketing intern, this fall she'll enter her senior year at Connecticut College, where she'll be writing her thesis on Portuguese migration, women’s rights, and education. She'll also be rowing, sailing, singing, and working as the news editor of Conn’s college paper, and when she has a free moment apple picking. She's been an absolute pleasure to work with and the marketing team will miss her terribly.


Topics: Chadwick Martin Bailey, CMB People & Culture

CMB Voices: The 5 C's of Great Segmentation Socializers

Posted by Brant Cruz

Wed, Aug 08, 2012

Don't let your segmentation study languish on the shelf. CMB's Brant Cruz, shares the five C's of great segmentation socializers. Learn how to get your segmentation embraced and used by your organization:

Brant Cruz is our resident segmentation guru and the Vice President of CMB’s eCommerce and Retail Practice. Read more of Brant’s thoughts on segmentation here.

Topics: Chadwick Martin Bailey, Market Strategy & Segmentation, CMB People & Culture

CMB Voices: Innovation and Research

Posted by Andrew Wilson

Wed, Jul 25, 2012

Chadwick Martin Bailey's Andrew Wilson talks about the role of customer experience in helping organizations innovate, and why getting and understanding the answers to what your customers want and need is critical for successful innovation.

Andrew Wilson is an Account Director at CMB. He's a skier and long-distance runner, he also has a delightful 3 year old lab who deserves his own video.

Topics: Chadwick Martin Bailey, Customer Experience & Loyalty, Growth & Innovation, CMB People & Culture

CMB: More Than Just Data

Posted by Anne Bailey Berman

Wed, Jun 27, 2012

We’re pleased to announce Chadwick Martin Bailey was recently named as a “Top 50” firm in the annual Honomichl report of the top revenue-generating marketing research companies in the US. While we’re happy to be recognized for our revenue, what we are most proud of is our continued commitment to our core values—our clients, our approach, and our people.

Our Clients
We are a client-centered firm.  Our clients trust us for the insights we provide them, and we take this responsibility seriously. Our collaborative approach and role as trusted advisors means that insights are translated into practical business advice and solutions. 

Our Approach
Our mantra is solving companies’ problems. We provide the right information in the right way so clients gain insight—not confusing or burdensome data dumps. We maintain a methodological center of excellence, and use integrated data sources, rigorous research methods, and leading edge technology to solve real world problems and guide effective business decisions.  Our offerings are not “off the shelf,” but rather acknowledge that every company’s situation is different and needs to be treated that way.

Our People
From the very beginning, we have strived to build a culture focused on team work, common sense, and excellence. The CMB client experience is so much about our people; our clients benefit not just from the efforts of individuals, but from a team of smart and committed people sharing their high-level skills and experience. We are a strategic learning organization where all of us are expected to be active learners and contributors.  I am most proud of the way our consultants, analysts, and methodologists work together.

Learn more about why CMB stands out from the crowd:

 

Posted by Anne Bailey Berman. Anne is the President of Chadwick Martin Bailey and enjoys volunteering in the community, traveling with her family and spending time in her vegetable garden.

Topics: Chadwick Martin Bailey, CMB People & Culture

5 Questions with CMB's Anne Hooper

Posted by Anne Hooper

Sun, Nov 30, 2008

Anne is a RIVA-trained focus group moderator and seasoned in-depth interviewer and has experience with both consumers and business customers. She specializes in several areas, including studies involving kids and teens, research pertaining to the design and usability of Web sites, projects related to the development or enhancement of products and services, and in-depth interviews with business professionals, including C-level executives. Anne has been actively involved in all phases of projects, from study design and coordination, to moderating focus groups, to data analysis, report writing, and the presentation of findings. The following are 5 questions designed to introduce everyone to the newest addition to the CMB team.

Why did you decide to make the move from your own company to Chadwick Martin Bailey?

Over the course of four years I saw a huge shift in my business;from about 20% contract work with CMB in year one to nearly 90% in year four;so making the move just made sense to me. I have thoroughly enjoyed the people, the clients and the work I’ve done with CMB over the years, so I’m thrilled to be an official team member now.

What role do you play at CMB?

As Qualitative Research Director my responsibilities run the gamut-from actually conducting field work to acting as a qualitative advisor/educator in a company that has been primarily focused on quantitative research. I will be working closely with each of the practices to ensure that anyone who works with us (both now and in the future) understands that Chadwick is not only exceptionally strong in quantitative methodologies but in qualitative as well.

Who are some of the clients you’ve worked with in the past?

I’ve been really fortunate to have worked with some of the biggest names across a number of industries: eBay, DIRECTV, The Hartford,National Geographic, Time Inc., Dell Computer, Bayer, PBS, Capital One, Neiman Marcus, JPMorgan Chase-the list goes on and on.

What do you like best about qualitative research?

There are two things that stand out for me in particular:

I get to spend time with real people-exploring their attitudes and feelings about everything and anything.It’s so enriching in so many ways for me. I simply love it.

Quite honestly, I never get bored.My work is so varied I can be talking to teens about travel one week and physicians about venous access devices the next. The fact that my work allows me to learn something new each and every project is really cool as far as I’m concerned.

Outside of work, what kinds of activities do you enjoy?

I know it sounds cliche, but I really love traveling (especially when gorgeous beaches are involved) and enjoying the time I get to spend with my family. We love the mountains and the ocean and feel fortunate that we can enjoy both in just a short drive. In fact, I’m finally going to get my 6 year old on skis this winter-I just hope she loves it as much as I do!

Topics: Chadwick Martin Bailey, Qualitative Research, CMB People & Culture