WELCOME TO OUR BLOG!

The posts here represent the opinions of CMB employees and guests—not necessarily the company as a whole. 

Subscribe to Email Updates

BROWSE BY TAG

see all

Namesake: The Next KPI?

Words from a Veteran Telecommuter

Qualitative Research: Thinking Outside the Box(ing) Ring

Flying High on Predictive Analytics

CMB at TMRE 2017

How My Company Keeps Me Loyal

Plotting the Future of Insights… Today

Sugar Overload: Dashboards that Yield Insights Not Headaches

Putting Viewers First in the New Media Landscape

Conference Recap: New England Insights Association Spring Event

Breakthrough Innovation with Co-Creation

AI, AI, AI! What next?

Sporting Brand Loyalty

Flying the Friendly Skies?

Look Everywhere

7 Things Yoga Can Teach Us About Product Innovation

Dear Dr. Jay: How To Predict Customer Turnover When Transactions are Anonymous

If you can’t trust your sample sources, you can’t trust your data

Don't Over-Generalize My Generation

Spring into Data Cleaning

ARF 2017 Annual Conference

Competition is fierce:  How to innovate to drive value

Don’t get ganked! What the rise of esports can teach us about building products that survive

A Lesson in Brand Loyalty and Emotion from a Pure Barre Fanatic

QRCA 2017 Conference Recap

And the award goes to… Predictive Analytics!

Using Emotion to Drive Brand Loyalty

The Power of Identity: A Look at Super Bowl LI Advertising

A Lesson in Storytelling from the NFL MVP Race

Panels: The Unsung Research Hero

Marketer Beware: Brand User Stereotypes Bias How Consumers See Your Ads

Dear Dr. Jay: HOW can we trust predictive models after the 2016 election?

A New Year’s Resolution: Closing the Gap Between Intent and Action

A Year in Review: Our Favorite Blogs from 2016

Happiness is...

But first... how do you feel?

Why Researchers Should Consider Hybrid Methods

Innovation Requires Truly Understanding the Customer's Needs

The Elephant, the Donkey, and the Qualitative Researcher: The Moderator in Market Research and Politics

Dear Dr. Jay: Weighting Data?

You Are What You Wear: The Rise of Wearables and Customization in the Apparel Industry

Porsche Drivers for Trump! Why Perceived User Identities Matter to Brands

MR Insights from the 2016 Election: A Love Letter to FiveThirtyEight

Taking Our Emotions to the Polls

Dear Dr. Jay: When To Stat Test?

CMB Lights the Night for Cancer Research

How to get the most ROI from TMRE 2016

CMB Conference Recap: MRA's Corporate Researchers Conference

Minimalism on Trend: When Consumers Don’t Want to Consume

CMB Welcomes Kathy Ofsthun as Head of Expanding Qualitative Strategy + Insights Practice

How Top Beer Brands Brew up Social Currency

How To Not Flunk the MRA Corporate Researchers Conference

OMG! You Won’t Believe the 3 Things Segmentation and BuzzFeed Quizzes have in Common!

How Under Armour’s Social Currency Builds a Powerful Brand

Swipe Right for Insights

Passive Mobile Behavioral Data – Part Deux

Can Facial Recognition Revolutionize Qualitative?

Getting Virtual at IIR Omnishopper: The Future of Retail

5 Questions with CMB's Director of Product Development and Innovation

Do Consumers Really Know You? Why True Awareness Matters

Strength-Based Leadership and Finding the #Boss Within

Big Data Killed the Radio Star

Dear Dr. Jay: Driver Modeling

Marketers: Let’s See Some Identification

How I Used Conjoint Analysis to Plan My Wedding

Writing the Legacy of the Insights Industry

Which #MRX Conference Is Right for You?

CMB Conference Recap: Uncovering Innovation - the Clay Street Project at P&G

CMB Conference Recap: NEMRA’s Spring 2016 Conference

CMB Conference Recap: IIR’s Front End of Innovation

CMB Conference Recap: Yale’s Customer Insights Conference

Boaty McBoatface: Social Media Meets Market Research on the Cyber Seas

CMB Researcher in Residence: UPMC Health Plan's Jim Villella

Is Uber Living Its Brand Promise?

What We’ve Got Here Is a Respondent Experience Problem

Upcoming Webinar: Busting the Millennial Insurance Myth

CMB Employee Spotlight: Andy Cole, Strategy Consultant

Dear Dr. Jay: Discrete Choice—How Many Is Too Many Features?

CMB Conference Recap: ARF Re!Think16

Getting Your Customers Beyond Price

What Winning Really Means in the Corporate World

New Study: Busting Millennial Banking Myths

See Spot Learn About Segmentation

3 “Magical” Steps to Curbing Information Overload

Punxsutawney Phil Predicts a High Open Rate

Dear Dr. Jay—Brands Ask: Let's Stay Together?

Move Over Cupid: A Qualitative Researcher’s Guide to Valentine’s Day

Will the Sun Set on British Brands?

Millennial Women and Planning for the Future

A Data Dominator’s Guide to Research Design…and Dating

My Data Quality Obsession

Making Your Brand a Habit: Why Small Patterns of Behavior Make a Huge Difference

The CMB Blog 2015: 6 of Our Favorites

Black Friday Is Dead…Long Live Black Friday

Dear Dr. Jay: Can One Metric Rule Them All?

Star Wars Marketing: Full Light Speed Ahead

Say Goodbye to Your Mother’s Market Research

Brands Enter the Fight Against Holiday Shopping Creep

Dear Dr. Jay: The Internet of Things and The Connected Cow

What’s in a Name? ABC Family Grows Up

The Research Hero’s Journey: TMRE Conference Recap

Happy WoW-loween: World of Warcraft Gets Player Delight Right

You Cheated—Can Love Restore Trust?

It's Not the Technology. . .It's Us

Busting Millennial Money Myths at Money 20/20

Are You a Wingman to Your CMO?

What's the Emotional Impact of Your Ancillary Revenue Strategy?

Navigating the Journey from Information to Insights

CMB Lights the Night for Cancer Research

Dear Dr. Jay: How Long Will My Segmentation Last?

Survey Magazine Names CMB’s Talia Fein a 2015 “Data Dominator”

CMB Conference Recap: Hubspot’s INBOUND 2015

Modern Enigma: Deciphering the Language of Emojis

Harry Potter and the Missing Segment

Dear Dr. Jay: Data Integration

Brands Get in a Frenzy Over Shark Week

When Only a #Selfie Stands Between You and Those New Shoes

A Lesson in Loyalty: Will J. Crew Get a Clue?

Dear Dr. Jay: Bayesian Networks

The Power of Kaleidoscope Thinking

Embracing Mobile Market Research

Mobile Passive Behavioral Data: Opportunities and Pitfalls

Upcoming Webinar: Passive Mobile Behavioral Data + Survey Data

To Infinity and Beyond: Why Going the Extra Mile Pays Off

A Thousand Words: Using Graphics in Research

Better Demographics = Better Insights

A Rose by Any Other Name Might Smell Sweeter

New Study: How Wearables Will Drive the Mobile Wallet Revolution

CMB Conference Recap: MRA's ISC

Superman, the Super Bass-o-Matic, and CMB's EMPACT℠

Dear Dr. Jay: The 3 Rules for Creating Truly Useful KPI

The 7 Types of Loyalty You'll Find in the 7 Kingdoms

CMB Conference Recap: IIR FEI 2015

Spring Cleaning Tips for Insights Professionals

You’re Doing It Wrong: 5 Takeaways from #YaleInsights15

Social Media? Scandal's Got It Handled.

Time to Brand Refresh

Qualitative Research Isn't Dying—It's Evolving

Could Wearables Mean the End of Jet Lag?

Dear Dr. Jay: Predictive Analytics

It's Time to Be Bold: 5 Takeaways from the IIR FUSE Conference

CMB Researcher in Residence: A Chat with Avis Budget Group's Eric Smuda

Reaping the Rewards of Big Data

Ladder Up: What My New Prius Reminded Me About Brand Positioning

99 Problems, but Project Execution Ain't One

3D Diversity: High-Octane Fuel for Your Innovation Engine

Dear Dr. Jay: Mining Big Data

Follow the Humans: Insights from CASRO’s Digital Research Conference

5 Key Takeaways from The Quirk's Event

The Building Blocks of Job Loyalty

5 Things Boston's Snowpocalypse Taught Me About Customer Loyalty

Are You There, News? It's Me, Snapchat.

"Learn" to Innovate: Why Companies that Celebrate Failure Are Only Half-Right

4 Things I Learned at the 2015 Pinnacle Awards

Roses Are Red, Violets Are Blue, Is Your Customer Loyalty True?

What's Love (and NPS Scores) Got to Do with it?

Leaning in at CMB

Deflategate and the Dangers of Convenience Sampling

The Price Is Right (or IS it?)

A New Resolution to Finally Rejuvenate that Tired Tracker

Conjoint Analysis: 3 Common Pitfalls and How to Avoid Them

CMB Blog 2014: 6 of our Favorite Posts

5 Key Takeaways from NEMRA's Fall Conference

The Early Bird Gets the...Black Friday Sales Dip?

5 Questions with GSP's Kelli Robertson on Positioning Cisco's "Internet of Everything"

Focusing in a World Full of Distractions

Ready, Set, GROW: CMB Gets Hairy for Mustache Movember

The Origins of Marketing Research

Stitch Fix's Fixation on the Customer Experience

Halloween Is for Statisticians

Be Aware When Conducting Research Among Mobile Respondents

Fighting to the Death with a Zombie: 3 Important Lessons on Teamwork

Tablet Purchase Journey Relies Heavily on Mobile Web

Going to QRCA Conference or TMRE? Come See Us!

Light the Night: Our Story

The Effects of Choice Presentation on Consumer Satisfaction

Big Data: We’ve Only Just Begun

Going to CRC? Come See Us!

The Lessons of Market Basket and the Rewards of a Strong Company Culture

NFL Popularity Rises as Fans Leave Stadiums

Guest Post: New Research Highlights Hotel Booking Path to Purchase

New Consumer Pulse: Mobile Users Upending Hotel Path to Purchase

In-N-Out Serves up a Side of Innovation

6 Questions with Allstate's Bob Pankauskas

Qualitative, Quantitative, or Both? Tips for Choosing the Right Tool

The Clear Writing Solution to Critical Insights

For the Love of Disney: A Look into the Power of Loyalty

Do you Uber? Taking a Ride with the Future of Customer Experience

The Market Researcher and the Psychic: A Lesson in Divine Inference

Parents at the Tumble Gym: A Segmentation Analysis

Mixing Up the Perfect Summer Innovation Cocktail

Discrete Choice and the Path to a Car Purchase

Guest Blog: The 2014 Future of Consumer Intelligence Recap

Innovation at American Family Insurance

Sponsorship Advertising: Odd Couples That May Succeed

#FEI14 Round Up: 10 Innovators and Companies Disturbing the Continuum

Global Mobile Market Research Has Arrived: Are You Prepared?

5 Questions with CMB's Jack Burtch

CMB: Our People Make the Difference

A Perfect Match? Tinder and Mobile Ethnographies

Highlights from the IIR Total Customer Experience Leaders Conference

What Does it Take to be an Insights Maverick?

Living in a World of Significance

Celebrating Our 30th Year!

Does Speed Kill (Insights)?

What's the Story? 5 Insights from CASRO's Digital Research Conference

Keeping Trackers Fresh: Finding that "Special Something"

Branding a Country on the Olympic Stage

March 15th Celebration of Life for John Martin

All Aboard: Why Planning a Cruise is like Planning for Market Research

WEBINAR: Using Discrete Choice to Better Position your Brand in a Complex Market

Remembering Dr. John Martin

Incentivized Reviews: A Look at Amazon’s Vine Program

Guest Blog: Why Parenting a Toddler is Particularly Hard for the Modern Marketer

Looking for Innovation? Consider "Brand-Storming"

What they Didn’t Teach you in Marketing Research Class: Sig Testing

Super Bowl Squares: The Secrets to Winning Big

Targeting the Millennial Consumer

Tackling the Innovation Challenge in Large Organizations

When is a Loyalty Program Member More Trouble than He's Worth?

CMB Blog 2013: 5 of our Favorites

Customer Experience Time Machine—Back to the 50's

Chief Strategy Officer Summit: The BIG Questions for 2014 and Beyond

The 4 Step Cure for Choice Overload

Jeffrey Henning:10 Tips for Mobile Diary Studies

Taking Product Development to Infinity and Beyond

South Street Strategy Gears up for the Back End of Innovation!

Craft Brewers Pop the Top on Beer Can Innovation

Interactive Storytelling to Make Strategy Work

Want to Lose Weight? Try a Tradeoff Exercise!

TMRE Top 10 Insights Countdown: #4-1

TMRE Top 10 Insights Countdown: #10-5

Innovation at Marvel Comics

Strangers with Influence: The Mysterious People Behind Online Reviews

Headed to TMRE? We're Excited to See You!

CMB Lights the Night for Cancer Research on October 10th!

When Data Doesn't Deliver: Busting the Conventional Wisdom of Modern Pregnancy

Deconstructing the Customer Experience: What's in Your Toolkit?

Do You Need a Loyalty Program to Drive Customer Loyalty?

Why Some Colleges and Universities get an "F" for Sales

The Secrets of a Great Associate Researcher

5 Benefits of Storytelling in the Consumer-Driven World

CRE Research: Following the Path of Mobile Content

This Is Not Your Padre's Hispanic Consumer

South Street Strategy Guest Blog: Co-creation at LEGO with Friends

All You Need is You: Customer Experience & the Promise of Biometrics

Did a Movie Move the Market?

South Street Strategy Guest Blog: Healthcare Reform: Who's Looking out for the Small Guy?

CMB Webinar 7/25: Creating Brand-Building Customer Experiences

Tauck Creates a New Type of Travel Experience

Myth-Busting Customer Centricity In Healthcare

Stop, Collaborate, and Listen: Market Research in the Information Economy

Innovating Inside the Box

More Cowbell? What Market Research Needs Right Now

The Bright Side of The New Customer Experience

IT Myth-Busters: A Review of the Current Hype Cycle

Medical Devices: Innovation for Less Is More

How Walgreens' New Focus on Customer Experience Won my Heart

Review Censorship Leaves a Bad Taste in Customers' Mouths

TV Untethered: The Majority of Mobile TV Viewing is Happening at Home

AMP Up Marketing on a Tight Budget

Can an App Make Improving Customer Experience a Snap?

Constraints Are the Fuel of Innovation

Is There an App for That? Mobile Sets the Stage for Guest Loyalty

Highlights from the MassMEDIC MedTech Industry & Innovation Pulse

The 2013 Boston Red Sox: Building Brand Loyalty off the Field

Adventures in the Front End of Innovation

The Art of Data-Driven Strategy

The Main Ingredient: The Market Research in your Pantry

A Getting-to-No Growth Strategy

Show Me on Your Phone Where it Hurts: mHealth is Here

Infographic: What do Mobile Wallets Have to do With Loyalty?

New Study: Consumers and the Race for Mobile Wallet

South Street Strategy Guest Blog: Is Process Killing Your Innovation?

The Segmentation Research Crisis

Introducing Focused Innovation

Let the Games Begin: Adventures in Gamification and Loyalty!

How to Catch a Catfish: Secrets of a Qualitative Researcher

Is Your Loyalty Program Supporting Your Loyalty Strategy?

The Life of a Market Researcher: A Blessing and a Curse

Get on Your Game: Avoiding the Pitfalls of a Tired Tracker

Upcoming Webinar February 28th: Segmentation as a Change Agent

Does Steven Spielberg Have What it Takes to be a Market Researcher?

Diet Pepsi Gives (and Gets) Some Love on Valentine's Day in Boston

Saying I Do to a New Client Relationship

Why the Empowered Patient is the Key to MedTech Innovation

Market Researchers: What We've got Here is a Failure to Communicate

Super Bowl Squares: Increase Your Odds of Winning

When Customer Experience Surveys Attack (or Just Go out of Scope)

Big Ideas to Improve Customer Engagement in 2013

Belichick, Brady and the Patriot Way: A Culture that Breeds Success

Predicting Championship Weekend-Segmentation Style

Big Data: For Disney, It's All in the Wrist

CMB Case Study: Inventing a Tour for the Travelers of the Future

CMB Voices 2012: A Few Favorites

CMB Book Review: Delivering Happiness: A Path to Profits, Passion, and Purpose

My Inbox Overfloweth: Adventures in Unsubscribing

Let's Talk about Importance, Baby

CW's Revenge: Ads that Tell a Story Hit Their Target

Brant's Black Friday Predictions

The Danger of Painting by Numbers

Data vs. Confusion

Less Is More, but Less Is Harder

Marketers: Don't Despair!

Mobile Politics Comes of Age

Is the Voice of the Customer the Death Knell of Innovation?

Four Steps to Grow and Cultivate Your Loyalty Program

Join CMB at The Market Research Event

CMB Lights the Night for Cancer Research

One Sweet Approach to Questionnaire Design

Passion is Contagious

Is Your Loyalty Program Just a Face in the Crowd?

New Webinar: The New Age of Television on Wednesday 9/12 at Noon

The People Behind the Research: Lynne Castronuovo

From ATM's to Mobile Banking: The Changing Meaning of "Great Service"

CMB Voices: The 5 C's of Great Segmentation Socializers

Treating Your Customers Right When Things go Wrong

CMB Voices: Innovation and Research

Data Oceans: You're Gonna Need a Bigger Boat

Bank Approval: What Matters to Customers

Key Questions for Insurers in Wake of Supreme Court Decision

CMB: More Than Just Data

Why Boozers Become Juicers on Planes: Adventures in Segmentation

Infographic: The Future of the Full-Service Bank Branch

Are Full-Service Branches Here to Stay? Don't Bank on it.

Want to Be Like Tom Cruise? How Tech is Changing Local Advertising

We are the Millennials! AND WE ARE. . .Hopeless?

The Evolving Relationship between Social Media & Loyalty Programs

"Big Data," Expert Systems, and the Future of the Market Researcher

When a Store Becomes an Experience: Jordan’s Furniture

Using Social Media to Redefine the Customer Value Proposition

Take My Loyalty Program...Please! Would You Choose Your Rewards Over Your Spouse?

Young Consumers Poised to Disrupt Yet Another Business Model: Pay TV

When Observation isn't Enough: The Case of the Green Jolly Ranchers

Avoiding Customer Satisfaction Survey Overload

How Vanguard is Giving Traditional Marketing a Jolt

New Study Explores What Drives Consumers to "Like" and Subscribe

Creating a Brand Ritual Takes More than Points and Rewards

A Case for Responding: Good Customer Service Drives Loyalty

St. Patrick’s Day: A Feast of Social Media Chatter

An Innovative Approach to Segmentation for a Changing Insurance Industry

Facebook Timeline: A Story Worth Telling

Infographic: How Small Businesses Are Using Social Media

Getting to Know the Company Behind The Duck

Sig Testing Social Media Data is a Slippery Slope

How Target Knows You're Pregnant: A Predictive Analysis Perspective

The New Age of Television: People are Thinking Outside the (Cable) Box

Mode is the Most: Kids Get a Taste of Market Research

Customer Feedback: The Power of a Thank You

Super Bowl Squares: Increase Your Odds of Winning (Reposted)

Customer Satisfaction Surveys: The Glass is Half Full

Don't Miss our Upcoming Webinars

Do you care about your customers? Really care?

Social Media Research: Keeping it Real

The Facts Marketers Need to Know Before Using QR Codes

The CMB Blog: A Few of our Favorites

2012: A Look into the Future

The People Behind CMB: Passion Beyond Research-Updated

Wegmans: It's all in the experience

Data Overload: Finding the Moment of Truth

John's Corner: The perils of non-professional language in MR

Where is the B2B Black Friday?

Black Friday: A Not Too Distant Past and an Uncertain Future

TMRE Highlight: The Art of Choosing

John's Corner: Addressing the Nature of Importance and Salience

The Big Idea: Product Sampling in the 21st Century Marketplace

Gamification of Loyalty: Building loyalty one tweet at a time?

Upcoming Conference Presentations: The 2011 Market Research Event

The Striking Similarities Between Tim Tebow and Strategic Segmentation

Enterprise Social Networking Pulse: Where do IT Departments Stand?

Building Engagement in 140 Characters or Less

Cloud Computing, IT Professionals Leading the Charge to Adoption

Reflections on the 2011 Total Customer Experience Leaders Summit

In Questionnaire Design, Communication is the Key to Smooth Sailing

John's Corner: The Evolution of Segmentation

Banks Can and Must Allay Mobile Banking Users' Fears

CMB Lights The Night October 13th!

Hold the Phones: Chat as an Alternative to 1-800 Helplines?

Impressions of the AMA Conference: Greater Focus on the Frontlines

Collecting Customer Feedback? Timing Matters...A Lot.

Facebook - The New Recommendation Engine

Can Quantitative Methods Uncover Emotion?

Boston's Autumn Attractions

Are You Leaving Your GPS at Home this Labor Day Weekend?

Checking Out After Checking In

Drinking From the Fire Hose: Get it While it's Hot

The Perils & Limits of Using a Myopic Benchmarking Approach

Back to School: It's Not Just About the Kids

Problem Analysis: The Value of Probing Negativity

A Slap in the Face for Market Researchers? Or a Wake Up Call?

I am not Prefontaine

Compilation Scores: Look Under the Hood

Will Others Follow Walgreens?

John's Corner: Distinguishing Between Goals and Needs

Observations from the Shopper Insights Conference

Not Your Average Customer Experience

Why Banks Should Give Away FREE iPhones, Today

The market research industry is evolving, are you?

Customer Loyalty: Are you ready to tattoo your customer's name on YOUR arm?

Three Ways to Spice Up Your Surveys with Multimedia

Selling to Small Businesses "The Educate First Challenge:" Guest Blog Post from Constant Contact

There's an iCloud on the horizon. . .but are we ready for it?

Measure Up Round Up: Four Quick Takeaways

CMB Consumer Pulse: Are Daily Deals a Fad?

Shankman's Rant: Nobody Needs to Die in a Fire

Innovation: Answering Complexity with Simplicity

Market Research & Marathons: You Get Out What You Put In

I Cringe When I Hear "Actionable Insights"

When Customer Loyalty Really Matters

Just in Time for Mother's Day

Five ways to treat your respondents like a million bucks

Tying Compensation to Customer Satisfaction—A Slippery Slope

Segmentation: Applying Experience, Consistency, and an Open Mind

Understanding the Value of the "Engaged Employee"

Not Your Parents' Videogames

Taking the Time to Say "Thanks"

Social Media & Community 2.0: Conference Wrap-Up

Becoming a Trusted Internal Partner Through Clear, Concise, and Passionate Communication

Chadwick Martin Bailey Announces Winning!(FY) Market Research

Three Ways to Make the 2011 NFL Draft the Most Exciting Ever

Trade-offs: What's a nice to have vs. must have?

Consumers Not Overly Concerned About Smartphone Security

Upcoming Conferences and Webinars

Smartphones and Retail Transparency: Legwork from the Aisle

Testing Your Strategic Insights: Research as an Investment or an Expense?

A Slam Dunk for Kia: Social Media Extends the ROI of Event Sponsorship

Three Ways to Level the Playing Field in any Focus Group

Three Reasons to Conduct a Social Media Audit

Stirring the Pot: The Good and Bad of Sample Blending in Market Research (Part 3)

The New "Social" Super Bowl Party

Super Bowl Squares: Increase Your Odds of Winning

Innovation from Rationalization?

Making Good Product Roadmap Bets in a Rapidly Changing World

Segmentation: Starting with the end in mind

Three Tips to Get Your Brand Tracker Off to a Healthy Start in 2011

Health Reform Offers Both An Opportunity and Threat for Insurers

Delivering on the Brand Promise

Wrapping up 2010: What People Love About CMB [Video]

Three Tips for Planning and Budgeting for 2011

Market Research in 2011: Don't throw out the baby with the bath water

Embrace the Serendipity

Four Easy Steps to Improve Your Company's Social Strategy

Positive Word of Mouth has a Bigger Impact Than Negative

Smartphones Give Black Friday Shoppers an Advantage

Will 2011 be the Year of the Cloud?

Three More Take-aways From The Market Research Event: Innovation and Evangelization

Five Questions About South Street Strategy Group

Three Quick Takeaways from Day One at The Market Research Event

Three things you should know about your Facebook Fans

Who said B2B marketing isn't fun?

Stirring the Pot: The Good and Bad of Sample Blending in Market Research (Part 2)

Key Differentiators in the Battle for Mobile Subscribers

Planning Ahead: Preparing for Market Research Excellence

AMA Market Research Conference Round Up: Can I get a definition please…

The end of AT&T's iPhone exclusivity: What to expect

True Customer Loyalty: Part Disposition, Part Behavior

CMB Gets Ready to Light the Night!

What does full service market research really mean?

Is Your Word of Mouth Strategy "Socially Sharable"?

Consumer Insights Show Consumer Uncertainty on Health Reform

Consumer Spending This Holiday Season- Shop Early, Shop Often

The Dangers of Relying On A Single Market Research Question

Upcoming Webinar on October 5th: Engaging Consumers and Growing Market Share in the "New Normal"

Tax Free Holiday Savings Moved Consumers off the Beach and into the Stores

Customer Experience Makes Domino's 4th Largest e-tailer

Measuring Marketing Effectiveness By Understanding Your Customer Engagement Spectrum

Four Keys to a Successful Customer Engagement Strategy for the Insurance Industry

Four Places to Use Market Research in the Product Development Cycle

Three Ways to Keep Your Tracking Research From Getting Stale

Upcoming Conference Presentations: The 2010 Market Research Event

Forget the Pizza, It’s the Domino’s Customer Experience That Wins

Glad Our Nation's Teens are in Good Hands

Mining the Subconscious: How do you translate a business strategy into an emotion?

Mad Men Shines a Light on the Agency/ Market Research Disconnect

Common Barriers to Investing in Social Media

Market Research Shows Meaning is Critical to "The Good Life," Regardless of Age

Like Any TV Show, Market Segmentation Studies Have Trade Offs

CMB Tech Pulse: eBay Is A Nice Feather in Microsoft's Cap

These facts will change your mind: NOT!

Innovations in Quantitative Research for Product / Service Development

Multi-method, multi-source market research more important than ever

Shopper Segmentation Research: 5 Questions with Electronic Arts

A Market Research Take on the LeBron James Saga

CMB Presents on "The New Consumer" at Next Week’s Shopper Insights In Action Conference

Educating Millenials and Gen-Y: Why Insurance Carriers Need to Get on Board

Be Wary of Decentralizing the Corporate Market Research Function

Stirring the Pot: The Good and Bad of Sample Blending in Market Research

CMB Tech Pulse: Netbooks Will See New life in the B2B Market

Social Media Strategies: One Size Does Not Fit All

Don't Miss Cathy Harrison at the AMA Virtual Market Research Conference

More important for quantitative market research, mobile surveys or mobile friendly surveys?

Content Reigns- Netflix Positioned to be King

The perils of benchmarking: Are you measuring against yesterday's realities or today's?

Fame or shame. . .It’s all in the industry (or the household)

Netbook Summit Round Up- Lots of Changes on the Horizon

Debating the Usefulness of Self-Reported Market Research Data

Finding the B2B Social Media Opportunities

Create a New Tomorrow! Looking towards the LIMRA Marketing & Research Conference

Consumerization of IT, 18-24 Year Olds Lead the Charge

Corporate Volunteer Day: CMB Helps out BostonCares because, well, we care.

CMB Research- Don't Underestimate the Impact of Online Guest Reviews

CMB Research Takes a Closer Look at Electronics Spending

How Geo-Targeting is Affecting Customer Loyalty Programs

Innovation Ideas for Health Insurers Inspired by the Front End of Innovation Conference

CMB Research: Selling Life Insurance to the Under-30 Crowd

Conference Roundup: Overheard at Social Media and Communities 2.0

HP's Acquisition Of Palm Isn't About Depth But Breadth

Barriers to successful product innovation

How market research is like online dating

Using Mobile Technology to Better Serve and Connect with Customers

Using Primary Market Research to Evaluate B2B Social Media Strategies

May Conference Schedule: Social Media Research, Product Development, Netbooks

Tech Pulse: Are Enterprise Software Companies a Thing of the Past?

International Market Research Starts with Choosing the Right Partner

Market Research Shows Most Consumers Won't Make The Switch

CMB Research: Who is Buying Life Insurance?

Video: Avoiding the "Brand Death Spiral"

A bridge too far or an opportunity so near?

Addressing Concerns Over Market Segmentation in Uncertain Times

A world without bank branches?

As smartphones hit critical mass for consumers, what does it mean for businesses?

Social Media: A Customer Engagement Strategy

Market Research Conference Roundup: IIR's Measure Up!

Bridging the Gap Between Data and Creativity Through Market Research

Market Research Shows Netbooks Are Starting To Penetrate The Enterprise IT Market

Consumer insights show Facebook is good for business

1 Topic, 5 Blogs: Qualitative Market Research in 2012 and the Art of Listening

Conference Roundup: IIR USA's Prepaid Expo

Smarter Planet, Even Smarter Brand Alignment

Market Research Shows IT Service Providers Lack Brand Distinction

Market Research Shows Moving in Together Leads to Clutter

3 Steps Towards Marketing Effectiveness Improvement

CMB Tech Pulse Shows SMB IT Providers Look For A "One Stop Shop"

Why Brand Tracking Should Include Experiences (incl. Social Media)

Google Chrome, Will It Shake Up the Market?

Google Chrome: Will It Shake Up The OS Market?

The 5 "C's" of Great Market Segmentation

3 Simple Tips For Getting Better Qualitative Market Research Results

Market Research Shows Microsoft's Windows 7 is Off to a Strong Start

Best practices for measuring and managing marketing performance

Taking Your Market Research Demographics off Auto-Pilot

Beyond Excellent Market Research: What Clients Want

The New Customer Experience: How Twitter Can Save You Customers

P&G's Gold Medal Ad Campaign Celebrating & Supporting Their #1 Customers. . .Moms

Winter Olympics Off To Strong Start for Sponsors (and Non-Sponsors)

1 Topic, 5 Blogs: Why market research professionals should embrace DIY Surveys

Measuring What Matters in Super Bowl Ads: The Results

Market research shows brand doesn't matter when it comes to jewelry

Social Media Research: The "Twitterverse" Post-Super Bowl

Social Media Research: What the Twitterverse is saying about the Super Bowl

Question Abuse: The Lost Art of Market Research Battery Development

Evangelize Your Market Segmentation Findings

Uncover the public story in your market research results

The financial services landscape is changing, is iTunes my new bank?

What marketers can learn from Royal Caribbean's smart decision to return to Haiti

Knowledge equals power - and often times frustration for customers

You really can measure the impact of sponsorships

Why Domino's new ads are good for the market research industry

Today's Connected Mom: Using technology to simplify our lives

But will they pledge? NPR seeks to strengthen social media relationships via social media market research

Using Segmentation: High Quality Market Research Is Only The Beginning

Technology Pulse: Market Research on Windows 7 Adoption

Social Media Takes Off for Travel and Hospitality Brands

1 Topic, 5 Blogs: Mobile Surveys in Market Research

Market Segmentation at Dell: 7 Questions with Dell's Barry Jennings

5 Questions with Electronic Arts' Stephen Day

Market Research Shows Video Games Are Good For Me

Holiday Consumer Market Research: Most Don't Return Unwanted Gifts

Just starting your holiday shopping? Market research shows you’re not alone

1 Topic, 5 Blogs: “Interactive Questions in Market Research”

Thinking About Customer Service Strategies and Brand Detractors

Find Multiple Uses for Your Internally Generated Data

The Marketing Performance Advantage

Best Practices for Social Media Research

5 Questions with CMB's Anne Hooper

New Adaptive Choice-Based Conjoint Technique Shows Promise

5 Questions with Wachovia's Dan Gilbert

Gear Up, Not Down: Top 5 Keys to Success in a Slow Economy

Love It or Hate It: the NPS Approach Works

Beyond Print and Broadcast Media: How You Can Effectively Measure the Impact of Sponsorships, Experiential Marketing and Word-of-Mouth Advocacy

Segmentation at eBay: Reaping the Rewards

Mullen's 2007 David Ogilvy Award

The Truth about Loyalty Programs: Five (or so) Questions with Adam Burke, Senior Vice President and Managing Director of Hilton HHonors

Making Segmentation Work: 6 Questions with Westfield Insurance

Brand Tracking to Help Agencies and Clients